I received an email yesterday from Todd Clark, Active Rain's top point holder. He wanted to tell me that our new tool for Realtors actually works. He reported an 18% response rate - including a referral generating $17,200.00 in commission. Read on to learn what he has to say and how Happy Grasshopper can get referrals for you.
For those of you who haven't heard about Happy Grasshopper yet, it's the automatic referral marketing service that gives you the power to turn everyone you meet into an ongoing referral source. You simply tell us who to keep in touch with and our team of professional writers draft fun, friendly, referral generating emails that look exactly as if you sent them yourself.
Here are some of Todd’s thoughts on Happy Grasshopper, excerpted from his Active Rain blog post:
We all have them, past clients that we lose touch with for whatever reason, but how do you get back in touch with them without sounding like you are pressuring them for leads? Well, I came across Happy Grasshopper here in the rain and thought, what the heck I should give them a try.
What I did is put in [contacts] that I hadn’t talked to or emailed in over a year. I know that should have never happened in the first place...
So here is this website telling me that they can keep in contact with my past clients and get me more [referrals] and they were even willing to give me a free trial to test it out. So, I [added] 16 emails...and something amazing happened.
Just a few minutes after the [first] email went out, I got an email back from a past client, then another and yet another. Yes, I got 3 emails back saying how wonderful it was that I emailed them… this was out of only 16 emails. I got an 18% [response] on my free marketing! Dang, how the heck did they do that with, if I remember correctly, just a one line statement about the Superbowl?
Here's the message we sent for Todd:
And more from Todd:
Now, here is the best part, not only did I get these 3 people getting back in touch with me after a year of not hearing from me in any way, shape or form, one even gave me a lead. Not just a buyer lead, but a buyer that needed to sell first. These guys are amazing! I have to admit when I first saw it, I thought, this would never work, how stupid, but I have to apologize, boy was I wrong!
It was great to hear that Todd got such a great response. I actually get phone calls and emails from many of our users with the same dumb-founded, I can’t believe it actually worked story. Here's what some others are saying:
"So far I'm VERY VERY happy with my results with your service. 1st emailing out and I've already had several clients contact me and one with a referral! If that referral works you guys paid for yourselves in the 1st month. I'm already addicted to your service. Thanks so much!"
-Drew Smith, Prudential - Bob Yost Homesale Services
"Just wanted you to know how delighted I am with this service. It saves me so much time and my clients have responded in a very positive manor. It can be read quickly but has such a nice personal feel. Thanks so much for providing such a great program."
-Sandra Hayes, Abuzz about Homes - Keller Williams Realty "The Woodlands, TX"
What can a single referral be worth?
Let's put it this way, with just one referral, Todd could pay for Happy Grasshopper for 150 years! (Using the Starter plan at $9/month).
How is this different from other email marketing tools?
Happy Grasshopper isn’t an email marketing tool, it's a referral marketing service. With a tool like Constant Contact, you do all the work - writing messages, designing the email, and deciding when to send. You also do the suffering - all that wasted time that could have been spent selling.
Happy Grasshopper is different. You simply upload your list, and our team of writers draft and send engaging, referral generating emails for you about every 3 weeks. You simply approve them or add your personal touch. No more forgetting to keep in touch or struggling with what to say.
Be like Todd and sign up here today.
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