Real estate commissions loom large in the eyes of most sellers. I know, I sold six single family homes before I became a real estate agent. I must admit back in my pre-agent days I questioned the value of paying an agent I rarely saw and seldom communicated with such a large portion of the profit from the sale. Honestly, I do not even remember the name of five of my past agents. It was not until I met Pat that I realized what a great agent is worth--not what she costs, but the amount of value she brings to the closing table.
Great agents often work their magic behind the scene but sellers are frequently left out of the loop. Once the listing was signed, the only time the five forgotten agents communicated with me was to schedule showings or present an offer. Pat demystified and clarified the agent's role and value for me. To honor her memory, and showcase the value of a great agent, I will use Pat as my example to reveal how she changed my opinion of a real estate agent's worth and maximized my net by boosting the bottom line.
Reason 1: Pat put my desire to sell at the top of her priority list. If mine was not the only listing she had, and I'm sure it was not, she certainly made me feel like I was her most important client and my goals were her goals. It was not about her, it was about selling my property for the highest price the market would bear in the shortest time possible while keeping it as hassle free as a real estate transaction can be. That's a lofty goal.
In order to accomplish the above mission Pat assessed my motivation to sell and discussed my timetable. She gathered the personal information needed to establish an "Action Plan." I later realized how comforting those words "Action Plan" were to me, and within a day Pat dropped off a powerful plan of action. She began the listing with detailed knowledge of my wants and needs. She listened, and better still she heard.
I made the decision to sell, but Pat made it happen. I remember the sense of relief I felt after meeting with Pat. It felt good to pass the baton to an agent ready, willing and capable of moving forward with the sale of my property. Confidence and trust are essential elements in a successful agent/seller relationship.
Reason 2: Coming soon! The story of Agent Pat will continue.
All "Agent Pat" articles:
- Cost Versus Worth: Real Estate Commissions or 10 Reasons Why a Great Agent Is Good For Your Bottom Line
- Price Comes From Facts, Not Out of a Hat
- Property Preparation--Pat Sent Me For a Walk with the Puppy When It Was Showtime
- Marketing - Two week updates
- Evaluating offers on a property.
- Negotiating - Sugar or Vinegar?
- Surviving Escrow
- Making the Move Easy
- After the Sale
- A Great Agent
Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800
PalosVerdesLifestyle - Nominated by Relocation.com as one of the top ten Los Angeles area real estate blogs. Chosen by MovingCost.com as one of the best Los Angeles realty blogs. Ranked by Technorati in the top 1% of all blogs. As seen in the Daily Breeze newspaper.
South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach. Information is deemed reliable but not guaranteed.
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