April marketing minute - Homes & Land introduces QR codes

April 2011

From the Publisher
Upcoming deadlines

Professional real estate videos for agents in Greater Knoxville

We've got a great new contact management system which will help you stay in touch with your current clients, past clients, and prospects. It allows you to create and send custom post cards, greeting cards, and gifts/gift cards. It's super easy to use and the cards are less than $1! Contact Russell Haskins at 865-680-4233 for details.

"I've been in the real estate business for about 4 years. I run a very personal business keeping up with my referrals and sphere of influence, so I wasn't convinced print would add to my business growth. I am very happy with the results we've gotten. We use a call tracking number to scientifically track our advertising and know exactly how many phone calls we receive. In the past couple of weeks we've received over 40 calls from six listings advertised in Homes & Land of Berks County."
-Jeff Dieffenbach, Dieffenbach & Kusmierz, Exit Diamond Realty
Wyomissing, PA

QR Codes Made Easy with Homes & Land
QR Codes are the latest innovation in real estate marketing. And Homes & Land has made it easy to include one in your ad. Homebuyers can scan the code with their smartphone to see more photographs and get more details about your advertised listings.
Here's How

Need Design Ideas?
There are lots of ways to display listings in your advertising. The design elements you use have a direct impact on the overall look of your ad and the leads it generates from homebuyers. Graphic designer Kim Collier shares nine different ways to show the same listing - highlighting a reduced price and the location without using a single starburst.
See Samples

Do You Need to Be Lucky to Succeed?
by Dr. Maya Bailey, RISMedia
Have you ever believed that something outside yourself is responsible for your success or lack of success? It's easy to fall into the trap of feeling like a 'victim.' One of my clients recently brought up an old belief she's had for decades: "I have to be lucky to succeed." When asked how she would benefit from changing that belief she answered, "I would be more motivated to take action."
Read Article

"Mark Twain said that Wagner wrote music that was better than it sounds. It's an interesting way to think about marketing. Is your product/service better than it sounds, or does it sound better than it is? We call the first a discovery, something worthy of word of mouth.
The second? Hype."
Seth Godin