Dawn McCurdy came up with a creative way to sell a home that needed a lot of work. She used honesty and the "Mission Impossible" theme song from our Just For Fun music library, to give this real fixer-upper a great marketing piece. She decided not to take a "this house doesn't deserve a Show" approach to marketing the home.
"We were all talking about why we shouldn't put photos of it or showcase it as it is in such need of repair," Dawn said. "Then, we thought, why not. When you advertise something as needing work, the first questions buyers and agents have is "Like what?" So we figured each photo was at least worth 1,000 words, and if you can't say something nice, well you know the rest!"
"They just wanted it sold, which we did in 1 day!"
"Thank you so much for your great product," Dawn continued. "I love seeing all the ideas and only wish I tapped into 10% of what you can do."
Dawn, thank you for permission to share this wonderful idea!
Show produced by Dawn McCurdy, McCurdy Real Estate
Latham, NY | 518.785.9900 | Site
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