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Open Houses - I love them.

By
Real Estate Agent with Referral Associates of Georgia, Inc.

Inspired by Susan Walters post about open houses, I'd like to share the results of the Open House I held yesterday in Alpharetta Georgia.

I don't have any Listings. 
Why?  Because I haven't been in the Real Estate business long enough to have acquired any Listings. 
Not for lack of trying, mind you.  It just hasn't happened yet. 
But that doesn't mean that I don't sell houses - because I do!

I hold Open Houses for other agents in my office all the time.
My preference is to hold open Foreclosed Homes as they seem to attract more attention.

Bank Owned Sign


I do not expect the listing agent to market the Open House for me. 
I do my own flyers and advertise for free in Craigslist. 
Yesterday's Open House was also posted here in the Rain.

I choose to hold Open Houses in locations that require a minimum of signage.  Yesterdays Open House required 3 signs.  One in front of the subdivision that was on a well traveled road.  A second sign directed visitors to turn right on the first street.  The third sign was in front of the house.  All 3 signs were dressed with 2 red balloons.

The house I held open yesterday is a very cute detached townhouse in Alpharetta Georgia
3 bedrooms - 2 1/2 bathrooms - 1 car garage - fenced backyard.

2010 Falcon Glen 


This house is not yet listed with our local Multiple Listing Service. 
The bank is still going thru the appraisal process and we should be hearing from them in a week or so. 

So, why, you might ask am I holding a house open that is not yet listed??? 
It's empty, it's bank owned, and it's available to be seen.  So why not?

I have printed flyers and tax records for my guests to take with them.  The tax records indicate what the house is assessed for (this one is assessed at $151,700), the square footage (1,80 sq. ft), the lot size and whether or not the property is in a flood zone among other information.  I advise my guests that the information may or may not be correct. 

Pic of Flyers 

I have one sheet of paper that lists the comps in the subdivision.  I show this list to my visitors but it's the only copy I have so they can't take it with them.  A bowl of individually wrapped sugar-free mints sits next to my sign-in sheets.  I ask everyoneto sign in so that the bank will know that I'm marketing their property. 

I had 15 visitors.  Everyone loved the house.   One man came back a second time with his wife.
The fact that it was filthy, dusty, moldy, had ceiling damage and was just plain gross, did not phase them.

I'll be calling all of my visitors during the week. 
I can only sell this house to one customer.
For the others, I'll send them listings and sell them one of those!

I love my job!

 

Who do you know that wants to buy or sell Real Estate???

Nancy Rivera
RoswellGaRealtor@gmail.com 
http://roswellgarealtor.georgiamls.com/
Cell:  404-229-8721

RE/MAX Leading Edge   4401 Shallowford Road  Ste 154    Roswell, Ga  30075-3175
Office:  770-552-6501     Fax:  770-552-6503

 

Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
Nancy,  Sounds like you have a very well thought out plan and know how to work it.  I look on open houses as floor time only at a remote site.  It is still a numbers game.
Oct 15, 2007 02:38 AM
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs
Open houses are much better than phone time. You meet the person face to face. Sounds like you are planting the seeds for the harvest.
Oct 15, 2007 02:41 AM
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru
Nancy, I think that you have put together an awesome plan. Especially doing open houses for other realtors listings.
Oct 15, 2007 04:23 AM
Nancy Brenner
Referral Associates of Georgia, Inc. - Roswell, GA
Roswell Georgia Real Estate Agent

Thanks for your comments, guys.

Even if I had to do Opens at normal houses - I'd consider it quiet time.  Something I never have at home or in he office.  haha

Oct 15, 2007 04:37 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!
Nancy- I am glad you have such a great attitude. Sounds like you have a great plan to get some sales. Keep working on getting those listings! Katerina
Oct 15, 2007 05:56 PM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876
Nancy, I did a search for "open house" and look what google found.  Good luck with a smooth and perfect close! 
Oct 26, 2007 02:16 PM