I've been on a mission to enlighten, educate and encourage Owensboro, KY on the many positives of Home Staging. However, as mentioned in my last post, I have run across much confusion and dis-interest. So I began to contemplate why people are unwilling to try something that could make them more money and sell their home faster. After much consideration, debate and head scratching, I decided to turn to my neighbors on ActiveRain. You all out there are educated, experienced and deal with home owners on a daily basis. So I ask that you share any information you might have on why homeowners fear Home Staging. What fears have you seen? Do they truly understand Home Staging? Are they misinformed? Please take your liberty and be open about what you encounter in the field with regards to Home Staging. I appreciate all input and look forward to your comments!
'Home staging' is what they used to call "Interior Decorators" . . . and to get a good overview, read Lenn Harley's recently featured post. Might be an eye-opener and thoroughly address your post.
Hi, Melissa, most stagers I know (here and IRL) have the same problem of finding sellers and agents who understand the inherent ROI and general value of visually marketing homes through staging. I find many younger agents and homeowners are more open to and aware of the value of staging (no offense to those of us who are more mature). I've also heard a theory that seems somewhat true to me that male agents can be more receptive because many female agents feel they know how to stage (not necessarily true, of course). In general, we need to constantly work at educating our target markets about the inexpensive cost of staging in relation to the return sellers will get from it. Hang in there, it's an uphill climb!
I did look back at Lenn Harley's post but wasn't sure if I found the right one. I saw where she had written about not being a "potted plant" but I would never suggest that a Realtor is a potted plant and that staging is solely responsible for selling a home. Please direct me to the correct post if I have missed it. I do Interior Decorating and Home Staging and the process if very different for the two clients. I have found that staging can make the home so much more appealing and aid the Realtor. I'm going to do my best to work to educate Owensboro's bueyrs, sellers and Realtors on how effective and affordable Home Staging can be. Thanks for the encouragement Amy!
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