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Prospecting Tip#4 Circle the Neighborhood

By Mary Yonkers

Education & Training with Alan Kells School of Real Estate/Howard Hanna Real Estate

October 03, 2011 04:36 AM

Prospecting Tip #4 Circle the Neighborhood

Congratulations on your new listing. Now it is time to Circle the Neighborhood aka Circle Propsecting.

Deliver New Listing flyers to the neighbors of your new listing. Why? The neighbors are curious about the price and just might know someone who wants to live in their neighborhood.

Circle Prospecting spreads the word about your new listing to 5 neighbors on either side and 10 neighbors across the street from new listing.

Circle Prospecting can be done via postcards in the mail or in person. Walk around to each house with flyers. Knock on door and yes, the neighbors just might be home if you stop by on Saturday morning or after school as the kids are getting off the bus. In one neighborhood close to town, I discovered that many people came home at lunch time so I did Circle Prospecting 11:30-1:30. If no one is home leave flyer in baggie or between doors. Do not put anything in the mailbox.

Prospecting Other reasons to Circle Prospect include: Open House invitations and New Neighbor announcments. Don't forget to have fun while generating leads for future referrals.

Prospecting Tips Series

One: Logo Clothing

Two: Casual Prospecting

Three: Build Your Sphere

Four: Circle Prospecting

Howard Hanna Real Estate Services

Erie, PA

814-835-1200 or 814-881-7548

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October 2011

Alan Kells
Schools of Real Estate
Mary Yonkers, instructor

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Doug Rogers

RE/MAX Coastal Properties - Destin, FL

Your Real Estate Resource!

Sounds like a great way to meet the neighbors. Everyone wants the details when a home hits the market.

Oct 03, 2011 04:46 AM

Jeff&Grace Safrin

F.C.Tucker 1st Team Real Estate - Valparaiso, IN

SpousesSellingHousesTM

Great advice Mary...We sold a home once because of meeting a neighbor while putting up a sign rider and they knew someone in their sphere who also wanted to live in their neighborhood:) BTW text message call capture riders do this work for us sometimes now... many a neighbor has entered those 4 digits into their cell phone just to see the price of the home and then we call them back and talk and ask them - do you know of anyone looking to buy a home in your neighborhood? technology is our friend

sincerely,

grace

Oct 03, 2011 06:13 AM

Malcolm Johnston

Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON

Trenton Real Estate

Hi Mary, this sounds like very good advice. It also shows the neighbours that you are a motivated agent and when it comes time for them to sell their homes they might think of you.

Oct 03, 2011 08:12 AM

Richard Iarossi

Coldwell Banker Residential Brokerage - Crofton, MD

Crofton MD Real Estate, Annapolis MD Real Estate

Mary,

Excellent reminder because so many agents seem to forget the basics of real estate.

Rich

Oct 03, 2011 09:55 AM

Mark Delgado

houses for rent, Solano County & Glen Cove - Benicia, CA

Benicia and Vallejo, Property Management, rental h

Hmmm, I wonder if that would work for rentals as well? It could also backfire since sone folks don't like the idea of renters living next door. But I just might try it.

Oct 03, 2011 02:54 PM

EC, JF, Double R and Zoey the Cool Cat

Russel Ray Photos - San Diego, CA

I bought my condo at halftime of a football game at a friend's house. The condo was just a building away. Convenient.

Oct 04, 2011 02:54 PM

Patricia Feager, MBA, CRS, GRI,MRP

DFW FINE PROPERTIES - Flower Mound, TX

Selling Homes Changing Lives

Mary,

Your style is exemplary! I like how you presented this information.

Thanks so much for the phone call today. You made me very happy, and you gave me a lot to think about. I do hope our paths cross some day. I'm glad I got to know you a little better. Making friends on ActiveRAIN is so much fun!

Have a terrific Sunday!

Oct 08, 2011 03:17 PM

Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula

Realty Works Temecula - Temecula, CA

Realty Works Temecula

Hi Mary: Good tip that is very useful, you're right neighbors are very curious about what's going on in their neighborhood market!

Oct 08, 2011 03:54 PM

Joan Cox

House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO

Denver Real Estate - Selling One Home at a Time

Mary, what a great post! All the neighbors want to know how much the home is selling for, and what a great way to get the word out. You never know if one of the neighbors has a friend or family member that really wants to get into the neighborhood!

Oct 10, 2011 02:12 AM

Will Hamm

Hamm Homes - Aurora, CO

"Where There's a Will, There's a Way!"

Hey Mary, Thanks for reminding about this, I remember reading this along time ago and guess forgot about it. Thanks

Oct 11, 2011 05:08 AM

Linda D. Pufford

Stage with Divine Style - Home Staging - Novato, CA

ASPM, Marin/Sonoma Home Stager

Hi Mary,

Great advice!!! I could even do this with my staging projects... our fliers always include all the information, photos of the house, address and price of the home as well as the Realtor's name and contact information and ours of course. I love it... thanks for sharing this!!! I am suggesting it!!!

BTW... Thanks for all the encouragement, you are a dear friend and I really appreciate you!!!

Oct 11, 2011 09:25 AM

Mary Yonkers

Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA

Erie/PA Real Estate Instructor

Well, well, well, where have I been? I can't belive I wrote this post more than a week ago and have not been back to respond. I am so sorry. Thank you for stopping here. Love each one of you. Mary

Oct 12, 2011 03:19 PM

Jeff&Grace Safrin

F.C.Tucker 1st Team Real Estate - Valparaiso, IN

SpousesSellingHousesTM

Glad to see you took a week off from bloggin Mary - sometimes life gets busy - thats ok!

sincerely,

grace

Oct 13, 2011 12:53 PM

Toni Weidman

Sailwinds Realty - Trinity, FL

20+ Years Selling Homes in New Port Richey, FL

A great post, Mary. We do the postcard routine, although we used to hit the doors. Thanks for the reminder about the personal touch.

Oct 18, 2011 12:52 AM

David Popoff

DMK Real Estate - Darien, CT

Realtor®,SRS, Green ~ Fairfield County, Ct

This is a great tip that we practice in our office all the tiime, thanks.

Oct 22, 2011 06:29 AM

Janice Roosevelt

Keller Williams Brandywine Valley - West Chester, PA

OICP ABR, ePRO,Ecobroker

Another great tip from a superb real estate trainer. Thanks, Mary, am re-blogging

Oct 26, 2011 11:00 PM

Myrl Jeffcoat

Sacramento, CA

Greater Sacramento Realtor - Retired

Mary - Great tip and reminder for business growth. I often think we have become so focused on social media, that we forget the old ways which are as effective today as they ever have been.

Oct 27, 2011 04:01 PM

Lottie Kendall

Compass - San Francisco, CA

Helping make your real estate dreams a reality

Mary, I like your "circle prospecting." What a great way to meet neighbors near your listing.

Nov 08, 2011 04:00 PM

Yvette Chisholm

Long & Foster Real Estate, Inc. - Rockville, MD

Associate Broker - Rockville, MD 301-758-9500

Circle prospecting definitely works. I don't know why more people don't do it. I sell homes all the time to someone who knows a neighbor.

Nov 09, 2011 08:48 AM

William James Walton Sr.