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I'm a psychological counselor and a matchmaker that just so happens to hold a real estate license.......

By
Real Estate Broker/Owner with Metro Life Homes RS-78439 / BRE #01708344

I'm a psychological counselor and a matchmaker that just so happens to hold a real estate license.......

I was thinking about this the other day, and it seems to me that I spend at least 75% of my time these days being a matchmaker and psychological counselor rather than just a Realtor.

I mean, the key to working with buyers, anyway, is finding the right home that basically turns them on and gives them warm fuzzies.  Listening to what is on their wish list, being attentive to their life styles, and becoming familiar enough with their finances and personal style so that you know what properties to put in front of them is a skill that only comes with being a seasoned agent.  That is the first biggest accomplishment towards a successful transaction.  Being a highly intuitive MatchMaker is the first part of being a successful buyer's agent.

Secondly, I find myself spending at least 50% of my time being a psychological counselor.  Honestly, I really do.

Becoming attuned to knowing when to talk technical/contractual details and when to talk your buyers off the ledge is a skill that I have really honed.

How to navigate through the contractual maze of an escrow transaction is one thing, but how to keep your clients emotions in tact and focused on their goals in the bigger picture is a skill that definitely does not come overnight.

Purchasing or selling a home is one of the biggest and most emotionally taxing endeavors someone will do in their lives.  And many times they are doing it because there are personal and/or demographic issues in their lives that are requiring it.  Sometimes these issues need to be talked through with your clients, and as a result emotions may come pouring out. Empathy and sensitivity is critical in keeping your relationship intact with your clients.

And sellers, of course, are another ballpark.  Keeping sellers focused on their goals in what is still perceived to be a buyers market is not always easy.  Emotionally dis-attaching a seller from their home in order to make the sale happen and help them move on is a very sensitive subject matter.  And if you add into the mix the property being sold is a short sale, then that is an entirely additional set of hoops to jump through and counseling therapy you will be engaged in.  So you might as well throw in Real Estate Attorney into the circle of hats you'll be wearing too.

The ability to wear many hats is a skill that I have found necessary for success in the customer-service driven world of real estate.

ESPECIALLY these days...........

Comments(35)

Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

It's the BEST feeling to walk into a house and say, "Yes!  This is the one for them!", and then they confirm it. That's the matchmaking part.

Nov 15, 2011 03:17 AM
Brian Hayes
Horizon Investment and Management - Bountiful, UT

I do have a Masters Degree in Counseling-MEd. I find the skills I learned after many years of clinical work very helpful when dealing with my clients. I have also learned not to let people know about my background...the hard way. I have also found that some of my most difficult clients have remained loyal because I was willing to endure. They feel like I "get" them. Many hats?? In my case...definitely :-)

Nov 15, 2011 03:43 AM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Ralph, I actually have my Ph.D. in Psychology from Columbia University and have done marital and family therapy as well as individual counseling.  The skills I learned in clinical practice are used daily in my real estate work, but experienced agents, who are people-oriented do the exact same things I do.  You reframe situations, get people to look at things from a broader perspective, listen and let them vent their fears and frustrations, don't take their anger personally, etc.  You can't really train someone to be a great psychotherapist or an extraordinary agent -- you learn the basics, but that extra something (that you learn through experience or just comes naturally due to your own make-up) is what makes the difference in both therapy and real estate.  Some therapists or agents have it and others don't!

Nov 15, 2011 03:50 AM
Peggy Chirico
Prudential CT Realty - Manchester, CT
REALTORĀ® 860-748-8900, Hartford & Tolland County Real Estate

So true, Ralph! This job takes a lot of intuition and finesse!

Nov 15, 2011 04:04 AM
Marshall Brown
Mid America Inspection Services, LLC - Fargo, ND
BSEE, CHI

Congratulations! It does take a real skill set to move people away from emotionally reacting to information so that can make good solid decisions. This is true for Realtors, home inspectors and everyone else involved in our business.

Nov 15, 2011 04:48 AM
Kate Akerly
Kaminsky Group - Manhattan Beach, CA
Manhattan Beach Residential Sales

So true.  Sheparding a transaction to closing is no easy task.  It's not just about lead generation, marketing, real estate.  There are so many balls that need to be kept in the air on any given transaction and if just one drops, the deal is dead.  

Nov 15, 2011 05:33 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Hi Ralph.....keep juggling those hats....makes life interesting though, doesn't it.

Nov 15, 2011 06:45 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I think we all feel that way at times.  I am very much a numbers guy and that has lead me to dealing with lots of investors.  

Nov 15, 2011 07:25 AM
Jayson Holland
Listings.com - Denver, CO
Jay Holland

Realtor = marketer; writer; photographer; house-cleaner; stager; marriage counselor; psychologist; psychiarist; mind-reader; furniture mover; dog-walker; house salesman; buyers agent; sellers agent; carbon monoxide or smoke-alarm purchaser and installer; septic tank aficionado; quasi-para-paralegal; inspector liaison; maid; babysitter; chauffeur; buddy; advocate; enemy; mediator.

And that is just on ONE transaction.

 

 

Nov 15, 2011 07:39 AM
Ralph Gorgoglione
Metro Life Homes - Palm Springs, CA
California and Hawaii Real Estate (310) 497-9407

Jayson,

You're absolutely right.

There's quite a bit of hats that could have been mentioned here!

Nov 15, 2011 08:23 AM
Cynthia Streza
Deer Creek Village Realty, LLC - Cedaredge, CO
Real Estate Professional

I was so glad to read your blog, because I was beginning to think that I was the only Realtor that felt that way!  Transactions are tough enough, but when you have to be their psychiarist on top of everything else that is going on, it's very challenging. 

Nov 15, 2011 11:26 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Here's a fact, regardless of what type of business you're in, you're in the money business.

The more money tools you have the more opportunities you have to make money, so having multiple skills and tools should provide multiple opportunities to make money. With multiple skills and tools, you can provide multiple services and make more money than having your clients secure those services from someone else.

Nov 15, 2011 12:50 PM
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Well written and interesting post Ralph! I find I have to be good with sellers explaining to them why I'm taking away furniture and personal itemswhile neutralizing their decor. I've heard too many people claim that stagers walk into a home and start criticizing the home's decor, furnishings, window treatment, ect - NOT good business and not considerate at all. If a stager explains the why - to appeal to the  masses and emphasize the home's architectural features, clients get it and don't take it personal. Too bad that these inconsiderate stagers give the rest of us a bad name!

Nov 15, 2011 02:13 PM
Brenda Van Fossen
Dawson Ford Garbee & Co., Realtors, Lynchburg VA - Lynchburg, VA

Ralph,

I, too have a Master of Education degree with emphasis on counseling.  I respect those agents who are naturally able to handle difficult clients and difficult situations.  If I hadn't had this background, I would be dead in the water. 

Nov 15, 2011 02:45 PM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Ralph,  At Keller Williams they like us to call ourselves "consultants" which we are.  But most of the time I feel more like a counselor!

Nov 16, 2011 12:20 PM
Carolyn Roland- In Delaware and S. Chester County PA
Independent architectural histor'n - Wilmington, DE
Carolyn Roland, GRI, CRS

When I first starte out in real estate, I took another agent who was more familiar with a particular area with me on a listing visit. After we got back in the car, she told me what was really going on with the couple was that they were at war witih one another and needed to get their goals straight before they could sell their house. She had been involved with helping people through a program at her church and could spot the signs. I learned a lot that day!

Nov 16, 2011 11:20 PM
Patricia Beck
RE/MAX Properties, Inc., ABR, GRI, SRES - Colorado Springs, CO
Colorado Springs Realty

I used to be in the human services field prior to entering real estate and it really has helped me in this business...so much of what we do deals with counseling clients.

Nov 17, 2011 06:32 AM
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

I totally agree. I have a psychology B.A. and an education M.A. and I find both incredibly useful in this field. I really don't feel like a salesperson at all or I probably wouldn't be in real estate.

Nov 18, 2011 07:01 AM
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta
So true! We got into this business to buy and sell real estate, but along the way we have had to pick up many different skills and hats. I love that no two days are the same!
Jan 11, 2012 12:34 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

I hear ya Richard! I had a listing where the family was so disfunctional they couldn't even agree on what to eat! I held the deal together and I earned every penny!

Jun 06, 2012 11:26 AM