Developing Your Social Media Strategy for 2012

Real Estate is best done with a good plan and a goal.  Then we go for it.

Sounds like an interesting blog post Rich, I'm heading over to take a look in a few minutes. Thanks for the heads up!

Social media is such a funny term. Zuckerberg is laughing all the way to the bank. 

Here on AR we need tips like this, I will have to go and check them out, thanks

Great points about making a plan and engaging.  Its a great tool if you use it correctly like your article suggest.  

Creating something someone in the audience can use. If you want to nudge, catch the corner of their eye and gain their attention means asking yourself "can anyone relate to it"? Is it worth their time, does it save them gas, resources, help educate and provide value? Satisfy a need? Have a worthwhile purpose? Is it creative, with a little bit of fun in the delivery? Or is it a hurried, total self promotion mirror mirror on the wall piece? There are enough of those bombarding like asteroids, Scud missiles as you scan your email, side bar on blog post rosters. Genuine helpful trumps store bought spun sameness, predictability in user experiences. Your on line reader is way way smarter than you may be giving them credit for.

More great information you shared with us. Thanks, Rich.

Rich - your take on social media and a marketing plan is very thought provoking. I am probably guilty of the "shot gun" approach at times. My 2012 goal is to be more purposeful which means defining my audience, my focus and what I hope to achieve with social media. Thanks

Rich headed over to check out the link.  You're tips are exactly right my friend.  Make it a great day in all you do!

Rich, you are right. We just impleneted new social media strategies at our office in Louisiana. Come 2012 Social Media will be one of the top avenues to market your company. Stick to a plan and stay persistent like you said..

Rich , it sounds like an article worth reading ! I'll check it out !