Developing Your Social Media Strategy for 2012

Real Estate Agent with Fathom Realty West Sound WA State 52404

Over on SoundBiteBlog, I just posted an article entitled 'Developing Your Social Media Plan.'Developing-a-Social-Media-Plan

It's become quite obvious that participating in various forms of social media engagement can have a very positive affect on expanding your sphere and growing potential business. Unfortunately, all too many times, we attempt to employ new marketing ventures using our old traditional methods. It's like putting a square peg in a round hole, the two just don't fit!

Understanding the what & why of social media is a crucial first step in effectively leveraging the power of Internet-based platforms, tools, and technologies.

In my post, you'll discover:

Social Media is a Conversation, Not an Ad

Social Media Expands Your Digital Footprint

Social Media Engages, Connects, and Grows Your Sphere

How to Engage in Social Media through A-I-M (Audience, Image, and Message)

To read the full article, go to Developing Your Social Media Plan

~   o   ~   o   ~   o   ~   o   ~   o   ~


Rich Jacobson is a licensed real estate professional with Keller Williams West Sound, providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLifeSoundBiteBlog, and Crabbing in the Hood, or e-mail:

Posted by

Follow KitsapAgent on TwitterFriend Rich Jacobson on FacebookJoin Rich Jacobson's LinkedIn NetworkSubcribe to Rich Jacobson's YouTube ChannelListen to My Sweet Tunes on


Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
Active Rain Newbies
The Art Of Marketing You
Social Media Marketing
Keller Williams Active Rain Bloggers
Blog Tips for Rain Drips
social media marketing
social media strategies
social media plan
understanding social media
expanding your digital footprint

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Real Estate is best done with a good plan and a goal.  Then we go for it.

Dec 05, 2011 05:32 PM #1
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Sounds like an interesting blog post Rich, I'm heading over to take a look in a few minutes. Thanks for the heads up!

Dec 05, 2011 06:16 PM #2
Erv Fleishman
Realty Associates - Boca Raton, FL
Luxury Prop Specialist Realty Associates

Social media is such a funny term. Zuckerberg is laughing all the way to the bank. 

Dec 05, 2011 07:21 PM #3
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Here on AR we need tips like this, I will have to go and check them out, thanks

Dec 05, 2011 10:19 PM #4
Kim Boekholder Utah Real Estate
Results Real Estate 801.580.5624 - Draper, UT
Broker, Results Real Estate

Great points about making a plan and engaging.  Its a great tool if you use it correctly like your article suggest.  

Dec 06, 2011 02:50 AM #5
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Creating something someone in the audience can use. If you want to nudge, catch the corner of their eye and gain their attention means asking yourself "can anyone relate to it"? Is it worth their time, does it save them gas, resources, help educate and provide value? Satisfy a need? Have a worthwhile purpose? Is it creative, with a little bit of fun in the delivery? Or is it a hurried, total self promotion mirror mirror on the wall piece? There are enough of those bombarding like asteroids, Scud missiles as you scan your email, side bar on blog post rosters. Genuine helpful trumps store bought spun sameness, predictability in user experiences. Your on line reader is way way smarter than you may be giving them credit for.

Dec 06, 2011 03:18 AM #6
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

More great information you shared with us. Thanks, Rich.

Dec 06, 2011 03:31 AM #7
Linda Urbick
RealtyOne Group - San Ramon, CA
Selling San Ramon Valley - 925-786-5132

Rich - your take on social media and a marketing plan is very thought provoking. I am probably guilty of the "shot gun" approach at times. My 2012 goal is to be more purposeful which means defining my audience, my focus and what I hope to achieve with social media. Thanks

Dec 06, 2011 03:52 AM #8
John McCormack
Albuquerque Homes Realty * - Albuquerque, NM, Albuquerque Homes Realty

Rich headed over to check out the link.  You're tips are exactly right my friend.  Make it a great day in all you do!

Dec 06, 2011 04:55 AM #9
Keith Wimberly
Louisiana Mortgage Associates - Lake Charles, LA

Rich, you are right. We just impleneted new social media strategies at our office in Louisiana. Come 2012 Social Media will be one of the top avenues to market your company. Stick to a plan and stay persistent like you said..

Dec 06, 2011 08:08 AM #11
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Rich , it sounds like an article worth reading ! I'll check it out !

Dec 06, 2011 08:54 AM #12
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Rich Jacobson

Your Kitsap County WA Real Estate Broker
Ask me a question
Spam prevention

Additional Information