Preparedness 101- Zombie Apocalypse – Best Blog Post of 2011?

Real Estate Broker/Owner with Star View Real Estate CO: II100035296

 Could the Center for Disease Control and Preventions blog post, "Preparedness 101- Zombie Apocalypse" be the best blog post of 2011?   


Just before Christmas, I was at a BierWerks, a pub in Woodland Park listening to the Mike Maddux Band.  All of the people in my group loved to run and we talked a lot about running.  Then, one of the ladies in my group, an engineer, started talking about the Center for Disease Control and Prevention’s (CDC) article about preparing for a zombie apocalypse.   She wondered could a zombie apocalypse really occur.    Now, a lot of the Army guys I work with LOVE talking about zombies and how they would fight them.  They get so excited about it that you would think that zombies are real.   Generally, I’ve always just kind of tuned them out.  Zombies aren’t really real.  Are they?  Anyway, the engineer’s comments about the CDC peaked my curiosity.  


 The next day I did a Google search.   Sure enough there really was a blog post last May about preparing for a Zombie Apocalypse.  The post was so popular that at one point that the blog's server crashed.  And…..7 months later people are sitting in a bar talking about a Center for Disease Control blog post.      


The blog, released just before hurricane season on May 16 by Dr. Ali Khan, was designed to be a “tongue in cheek campaign to engage new audiences in disaster preparation.   See:   Preparedness-101 ZombieApocalypse,   It turned out to be a wildly successful.As of today, the  post had 700 comments.  Prior to the blog post, the CDC reportedly had 12,000 followers on Twitter.  Two days after the post, they had 1.2 million followers.   As of today, the CDC has over 1.325 million Twitter followers.   



Get  Kit Badge by CDC




Why has this blog post been so popular?  The pictures?  The great disaster preparedness checklist?  The zombie history?  The humor behind it? 


How can this post help us in the real estate community? 


1. Do you have a disaster preparedness kit in your car?  At home?  If not, this might be a great attainable New Years Resolution.


2. Do you know who the target audience is that you are trying to reach with your blog?  Are your blog posts geared towards that audience?  Be willing to think out of the box. 





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Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Sondra. All I can say is that CDC's blog on Preparedness 101 for Zombies must have been very powerful to now have over 1.2 million followers. Knowing who the target audience is certainly helps the blogger to get their points across.

Jan 01, 2012 05:42 PM #1
Richard Yates
Mission Viejo, CA
Broker and Realtor Orange County, California

Sondra, How nice to see YOU on the first day of 2012. 

#1: Good idea!

#2: Yes, Yes, and I stand on top of the box. ;-)

The website for all Zombie related issues is ZombieSquad: Making Dead Things Deader.

Happy New Year and best wishes always. 

Jan 01, 2012 06:20 PM #2
San Antonio Texas New Homes for Sale - San Antonio, TX



 BierWerks might be the best place to be during  Zombie Apocalypse

Jan 02, 2012 02:30 AM #3
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Hi Sondra. I had never heard of this Zombies Apocalypse topic. I remember Zombies from the Night of the Living Dead movie. I am like Robert thinking the BierWerks is the best place to hang out when this Apocalypse occurs. That jump in followers for the CDC was like exponential and proves things on the Internet can go viral in a heartbeat. Where do you find these stories?? Oh yeah, BierWerks. That explains it... LOL. happy new year, and happy to see your "wintry" self (pic) back in the Rain. Don't be a stranger.

Jan 02, 2012 03:53 AM #4
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Sondra, It is great to see you back. I hope this year will be a fantastic one for you. Your post is great and I really like your new photo.

Jan 02, 2012 04:45 AM #5
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Sondra - so great to see you back and Happy New Year my friend! I have to say I've never heard of the Zombie Apocalypse. If nothing else it does pique one's curiosity! I know zombie movies do well at the box office - apparently they are a good blogging subject too!

Jan 02, 2012 05:19 AM #6
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Photographs and images play a big part in the effectiveness of blog posts.  Thanks for your very interesting story that should offer lessons for all of us.

Happy New Year!

Longwood Gardens Poinsettias IMG_2419


Photograph by Roy Kelley.  Canon PowerShot G11 camera.

Roy and Dolores Kelley Photographs

Jan 02, 2012 06:55 AM #7
Marge Piwowarski
Phoenix AZ Horse Property - Phoenix, AZ
Phoenix AZ Horse Property, LLC

I would have no problem selling homes to people with disaster kits and zombie armour.  I can laugh all the way to the bank. 

It is a sort of escapism.  If we can't do anything about the real world, we can imagine another where we won against the creepies. 

Jan 02, 2012 07:44 AM #8
Carl Winters
Canyon Lake, TX

Sondra: You certainly kept my interest through to the last sentence. Yip! Be sure to carry a kit in your car in case of emergency.

Happy New Year!


Jan 02, 2012 11:35 AM #9
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Sondra, from cow patties to zombies, you are a strange and wondrous woman, Sondra, who always peaks my interest. I was thinking of you today, but not because I need to have my emergency preparedness plan in place...heck, I live with a vice president of a private ambulance company AND he's a volunteer paramedic on weekends! But, enough about him. Back to you. Love the profile photo, love you and have missed you blogging on a regular basis. Just know that someone in Oregon knows you are not the "walking dead".

Jan 02, 2012 01:33 PM #10
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor


We're getting our concealed carry permits.  Will this stop the Zombies?  LOL  g

Jan 03, 2012 01:09 PM #11
The Scott Loper Team Bux-Mont Premier Properties
Keller Williams Real Estate - Montgomeryville - Lansdale, PA

Hi Sondra,

Happy New Year!  Glad to reading your blog again!  I have been trying to go through our data to see how effective our blogs are and make sure we are targeting the right audience.  I hadn't heard of Zombie Apocalypse but that is awesome.  Just need to think outside of the box sometimes.


Jan 04, 2012 07:36 AM #12
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

What are we going to do on December 21, 2012, when the world comes to an end.....

....yet again. LOL

Jan 12, 2012 06:58 AM #13
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

I heard about this from my daughter.  It's great when a big government agency actually gets a little personality.

Mar 16, 2012 07:02 AM #14
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