Today I met the nicest young buyers.....so I thought.
I gave them a tour of my listing...asking key questions as we viewed the property. They were really nice and very young....but already established in their careers. I had fun with them and we chatted about financing options.
They seemed to be more interested in my marketing methods....I said they work....you came....just then another couple came and I told them I would be right back after greeting the new prospects.
I started the new prospects on their tour and excused myself and went back to the young buyers. I asked how they found out about the open house....they said it was hard to miss...in the paper, cable TV, multiple Internet sites the MLS, your website with virtual tour....how many places do you have this listing....my response....as many as it takes to sell it! I have it listed on two MLS directories, I have it listed on 24 websites and my personal website, regional magazine, cable you know just the usual that I do.
They then said where they lived. They are going to sell and would like it if I came over and discussed listing their home.
I was being interviewed for a listing...we made an appointment. They excused themselves and I went to the next prospect.
It was interesting that they asked about the Internet skills....and they were very surprised I used so many options in my marketing program...today it is all about exposure....it always has been. Once I found out their real reason for stopping by my open house....they received my personal brochure...a bit of my listing presentation to secure the appointment. They have talked to 6 agents! I am the first appointment. The reason I got the appointment....I understood what they wanted and could take their language concerning the Internet.
Sure I have the ePRO and yes I have the RECS and yes....I have a marketing degree and yes I have....but if I had not listened, not spoke in their language, I would have been agent 7 instead of Agent 007! How many times have you been interviewed at open houses for listings?
Gary White, serving Grand Rapids and the West Michigan markets.
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