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Common Mistakes Made by Salespeople - #4

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Mortgage and Lending with Bay Equity, LLC 770-634-4021 NMLS #206275 GA 25689


We have discussed the importance of asking questions, listening to our customers and putting together a team that will make our jobs easier.  

Now that everything is moving along quickly, it is easy to fall into the trap and we get "too busy" to market.  

Haven't we all been there?  Busy starts to flow in and all of our time is spent working with these ready, willing and able buyers.  What gets pushed to the back burner, our marketing!  This is the biggest mistake a sales person can make.  

If you haven't continue to market, you will find yourself in one of the dreaded dry spells.  And so begins the peaks and valleys of our business.  It is that roller coaster ride that is most discouraging to a sales professional.

In order to maintian a constant stream of customers, it is necessary to be consistent with our marketing.  Whatever method you select, be consistent in the timing.  Statistics show that mixing up the type of contact will result in greater results.   So if you send an email one month, the next make it a phone call, or a personal note.


Here are the links to the first three blogs:

Common Mistakes Made by Salespeople - #3

Common Mistakes Made by Salespeople - #2

Common Mistakes Made by Salespeople - #1


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Kathy Sheehan Senior Loan Officer

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770.634.4021

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Bay Equity LLC

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11475 Great Oaks Way, Suite 350, Alpharetta, GA 30002

800.BAY.3703 Bay Equity LLC NMLS ID#76988


 

 

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The opinions and general information in this blog are soley those of Kathy Sheehan.  Specifics regarding an individual case should be discussed in detail with a loan professional.  For a confidential consultation, please feel free to contact me via phone or email.  All terms and conditions are subject to change.

 

Margie Kopp Sorrell
Coldwell Banker Lake Oconee Realty and Lake Country - Greensboro, GA
Lake Oconee Real Estate

it's very important not to neglect the things that helped make you so busy, right!?

Mar 31, 2012 11:35 PM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

This a great point that we need to continue to burn both ends of the candle at all times-market and close

Mar 31, 2012 11:38 PM
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

Kathy, 

Great series and timely reminder.  We are SLAMMED at this moment.  It's real easy to think you can cut back on marketing, but it's not TRUE!

All the best, Michelle

Mar 31, 2012 11:44 PM
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Margie, you are right!

Harry, burning the candle at both ends - sounds like it is time to hire an assistant.

Michelle, that is great to hear!

 

Mar 31, 2012 11:51 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Kathy -- very good series -- marketing needs to be consistent to be truly effective.  Otherwise, you are just wasting time and money.   

Mar 31, 2012 11:59 PM
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Michael you are so very right!  I hate wasting time and money.

Apr 01, 2012 12:01 AM
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS

Kathy - great post, and reminder. Thanks!

Apr 01, 2012 12:02 AM
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Carol, totally my pleasure!  Glad you enjoyed it!

Apr 01, 2012 12:24 AM
Charles Stallions Property Manager
Charles Stallions Real Estate Services - Pace, FL
Pensacola, Pace & Gulf Breeze Property Management

Kathy the other points were good and this one is the best, good luck this year

Apr 01, 2012 05:32 AM
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Thanks Charles, stay tuned for the next one!

Apr 01, 2012 05:54 AM