Agents need to work in sectors of the business that produce income. One of the advantages of working as a real estate agent is that we can continually change our niche. If you don’t have a niche, it would be very wise to determine what phase of the business is selling in your area and make that your niche.
We can have more than one niche; we can continually change our niche as the market changes; and we can continue to work other parts of the business in unison. We can have our cake and eat it too.
Yet, there are many agents who do not have a niche. The only factor that’s required to make a phase of real estate a niche is knowledge of that product. If short sales are your niche, make sure you are well versed in short sales, as an example.
Target marketing of a niche is a very successful way to make your phone ring. It is easily accomplished with direct mail marketing, online marketing and integrating of the two. The real estate market is coming back to life, and if you want to be a part of that initial energy focus on a specific niche or two in your area. You’ll be thankful you did when the market changes again, and you are able to change with it because you understand the concept of having a niche.