Special offer

How I Will Market Your Green Home For Sale!

By
Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000

How I Will Market Your Green Home For Sale!

Timely reporting, great communication, weekly updates, recontact every showing agent with price reduction information,  and facilitating your sale personally are included with the sale of your home.  Also included are:

ENHANCED ONLINE MARKETING WITH BRAND AWARENESS
Your home will be featured on RelocatingToScottsdale.com,ExcaliburRealEstate.com,REMAX.com,  Realtor.com,  AZCentral.com, Facebook.com/Green Homes  GotGreen.com, EcoBroker.com, ListedGreen.com, and GreenHomesforSale.com.  The latter two are first in Google searches for “Green Homes for Sale.”  


DUAL AGENCY
RE/MAX ranks 3rd as the most searched website for homes.  The RE/MAX Greencompany has implemented a new system to send information from interested parties directly to each listing agent.  That is, when someone requests information on a home they see onREMAX.com , the request is sent directly to the listing agent. This allows me to convey my unique knowledge of your GREEN home to a prospective buyer.  Who better to discuss every feature than me, your listing agent!  However, I will not represent buyers in the sale of your home.  Prospective Homebuyers are referred to another agent in the event of a sale.

EXTRA PHOTOS & ONLINE PRESENCE
Professional photographs, a virtual tour, and a YouTube video will be provided.  The high resolution photos taken by the professional photographer will be uploaded to all other sites. Homes with high quality photos get the most views and positive results.

Your home will be mentioned to more than 100 and as many as 300 RE/MAX agents at my office meetings.  RE/MAX Excalibur is home to about 250+ agents in 4 locations in Scottsdale and Tucson.  When everyone else is reducing their advertising and cutting costs, my office is expanding!  Also, our office has won highest volume and transaction sides in the Southwest Region, which is Utah, New Mexico & Arizona 13 out of the 17 years the office has been in existence.  In other words, there are agents in my office in the top 100 of RE/MAX nationally, which includes over 70,000 agents.   The owner of my company received the award for Owner of the year for the entire US in 2008!!  What does that mean to you?  We frequently sell listings to each other because we are focused on communicating with each other to find buyers and sellers, overall morale is very high, and the environment is one of playing with better golfers to improve our “game.”

OPEN HOUSES

A weekly e-mail is distributed with a list of open house possibilities for agents to assist, thus also increases awareness of your home.  Interested agents may contact me to hold open houses for you.  In this competitive environment upcoming listings are exhibited on the office website, providing exposure before your home hits the internet or the MLS.

PAPERLESS FLYERS
A 24 hour hotline phone number, as a sign rider, is included replacing outside flyers.  NO need to fill to refill a flyer box!  And if they need to speak to me, they have that option.  The caller is directed to input the street address of the home and receive the pertinent information.  It is also a call capture system wherein phone numbers are captured  and sent to me.  Callers are contacted to ascertain if all their questions were answered.  They don’t always answer, but they know I’m out there searching for a ready and willing buyer.

GREEN COMMUNITY SERVICE HELPS!
U S Green Building CouncilI am the Realtor Committee Chair for the Residential Green Building Committee, AZChapter, USGBC, AZ Chapter.  I am in front of GREEN individuals constantly, including Builders, Designers, Architects, LEED AP’s, and many others and can “tout” your green home.  I hold booths with other volunteers to engage consumers about “greening” their homes.  Frequently engaging with others interested in green homes increases the likelihood of locating an interested party.  Plus I just met (7/12) with the Arizona Regional MLS to add 20+ green features to the MLS so more of your green features can be listed.  

As a member of the Phoenix Green Chamber of Commerce,Green Chamber of Commerce networking and touting  your home are mainstream and I attend their educational seminars, networking events, and other meetings monthly.  I am one of a few members in real estate with the Phoenix Green Chamber of Commerce.  My green website is featured onwww.theGreenChamber.org so that anyone seeking a green home can search there: Plus you’ll receive:


High End “H” Signpost with Flyer Box;  Custom Sign Rider for “Green Home” ;
Home Hotline sign rider:    Inside Custom Color Flyers;   In-Home Staging (fees may apply);
Flyer postings within the RE/MAX offices/ Virtual tour & YouTube

Contact me with questions!

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HomeSmart Elite Group                                  

8388 E Hartford Dr., Suite 100

Scottsdale, AZ 85255                                                         

(602) 620-2699   DIRECT

www.AZGreenRealty.com

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Brenda Swigert
Coldwell Banker West Shell - Liberty Township, OH
Great post. Enjoyed seeing how you stand apart from the crowd.
Jul 18, 2012 02:33 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks Brenda!  I appreciate your feedback.  When we list what we do, we often leave things out, which is why I posted this for Bob Stewart's contest!  Best of luck to you!

Jul 18, 2012 02:38 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Excellent post Jan, you have abviously spent some time in putting this together.

Jul 18, 2012 05:15 PM
Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

Good Morning Jan, You have some good strategies for getting the job done.  I would surely give you any listing of mine to sell!

Jul 18, 2012 10:09 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Tom - Yes, this is a list I keep updating as things happen for us in the Green world!  Thanks and best of luck!

Captain Wayne - Thank you for that vote!  Keep your fingers crossed and "see ya round the green block!"

Jul 19, 2012 12:25 AM
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

You are one busy realtor Jan and we bet all that work pays off with a sold sign for the sellers! Great job.

Jul 20, 2012 06:29 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Al & Peggy - Thanks!  Tweaked that a bit for the contest that Bob Stewart listed.  I figure it can't hurt to put your services out for all to see.  Who knows?  And besides, as a one girl band I can work as long as I want to everyday!  Thaks for commenting and best of luck to you guys!

Jul 20, 2012 07:16 AM
Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

 

 

This is great stuff Jan! A well thought out plan of action that is miles ahead of what 95% of agents do.fairfax county real estate agents Jan and Steve Bachman

Jul 21, 2012 02:30 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks Steve & Jan!  I appreciate your comments.  I also co-founded a networking group and am able to convey my unique green knowledge to them as well  It's all good!  Have a great weekend!

Jul 21, 2012 02:39 AM
Caleb Dean
Merge - Orlando, FL

Jan - very interesting post.  I have never seen someone dedicate so much energy to creating a "green house".  This is really awesome and I can absolutely see more realtors following your example in the near future.

-Caleb @ Merge

Aug 02, 2012 05:42 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Caleb - Thanks!  Yes, green is the future of real estate.  More consumers are becoming aware of green upgrades and making changes to enhance their lifestyles.  You'll see more and more of this!

Aug 03, 2012 10:09 AM
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Jan -big difference in marketing green properties, you have a great way to differentiate the clients marketing program from the rest of the pack.

Aug 09, 2012 08:11 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Adrian - Thank you for your vote of confidence!  Being a green realtor requires some special skills for those special homes.  Have a great weekend!

Aug 10, 2012 03:54 AM