If you have decided to sell your home unrepresented by a real estate professional, you probably already know that you stand out. Nine percent of home sales in 2010 were completed without the support of a real estate professional, and, with a little knowledge and preparation, you can be in that statistic this year.
Here are 4 common mistakes that FSBO's should avoid:
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Not being availalbe to show your home. Once your sign is up, you can expect phone calls and visitors excited to see your home. If you don't answer your phone or your door, you're turning away potential buyers! Be sure that you, or someone you trust, is available to meet these buyers between the hours of 9am and 8pm daily.
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Not maintaining your home – is your home attractive to people who are driving by? Be sure to learn about how Curb Appeal can bring your more potential buyers.
- Improper web marketing – Sure, you've created and published a web site for your home and a virtual tour of your home, but can potential buyers find your web site? Make sure you're putting your web marketing in places where buyers will look for it.The Multiple Listing Service is the most widely used resource for buyers to locate homes. Additionally, you can try to advertise with other web sites that specialize in FSBOs. Twenty-seven percent of all FSBO’s are marketed on the internet, and 11% marketed on special For-sale-by-owner web sites. After viewing a home on line, 21% of buyers drove past the house to check it out later.
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Refusing to work with local Realtors. Some FSBO buyers are selling without a Realtor to avoid paying commission, but, the truth is, buyers rely on Realtors to show them houses. 69% of buyers use a real estate agent for information on homes. You might want to consider offering a commission as an incentive for Realtors to bring your their buyers.
Good luck in selling your home!
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