Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
If you have an email marketing list with over 20,000 names, don't pay any attention to this.
If you spend more than 10 hours a week working on your email marketing, don't pay any attention to this.
If you employ a full time marketing assistant who is an expert in email marketing, don't pay any attention to this.
If you are hard working, self employed real estate agent who'd like to benefit from simple email marketing that can make a difference in your business. Read On.
There is a lot of advice about email marketing on the web. You can find 1,000s of blog posts on when to send, how to write attention grabbing headlines, and how to create perfect calls to action for your email marketing campaigns.
There are dozens of email marketing services that provide beautifully designed templates and tools that will help you A|B Test your messages.
I'm here to tell you none of that matters.
Yup. I send millions of emails a year, it's practically all I do and I'm saying it. It doesn't matter.
How could that be true?
Because all of that advice isn't helping you do the one thing that matters most. Actually send an email.
The truth is that if you don't send, your subject line doesn't matter. If you don't send, your call to action isn't important. If you don't send, it doesn't matter what you graphics look like.
You are not an email marketer. You are just someone who wants to use email marketing to get more business. There is a difference between these 2 things. That difference is the amount of time you are actually willing to spend to send an email.
It's not complicated.
The more often you touch your sphere the more likely they are to send you referrals. The more referrals you get. The more business you'll close this year. Email is one of the easiest ways to touch your sphere.
Here's the truth about using email marketing in your business:
Sending an email to your sphere (for most REALTORS® this is around 150 to 250 people) at least once a month will result in some new closed business this year.
The Deeper Truth: This will work even if your email just says, "Just thinking of you. I hope you have a great week." (That being said, I hope you try just a tiny bit harder.)
Some people will unsubscribe.
The Deeper Truth: As long as your unsubscribe rate isn't 100%, your a'ok. Your reaching more people than you would if you weren't sending anything at all. Some people will gladly read and respond to your emails, others won't.
You've probably unsubscribed from an email campaign this week. Can you remember which one? Did you take the time make note never to do business with them again? Probably Not. You just clicked unsubscribe and continued on with your day. Unsubscribe doesn't mean, I'm not going to do business with you. It just means, hey, I'd rather not be contacted in this way. No biggie, now you know and can contact them in some other way.
Jerk Alert: You may get a negative comment about your new marketing program. Shake it off. Anyone who feels the need to respond to something you've sent in a negative way is likely not a person you want to do business with.
Not everyone will open your email.
The Deeper Truth: You are looking for engagement. You are looking for the people who will answer back and say, "Thanks for thinking of me. I hope you have a great week too." Nothing else matters. If they didn't open your email you didn't lose anything. Well, that is if you followed my advice and you didn't spend half your day worried about your subject line.
So that is the truth. If you are't contacting your sphere at least once a month to say hello and in some way remind them that you are still in business you are missing out. Email marketing is hands down the easiest, most cost effective way to do this.
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.