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Good sales people do not always make good managers and vice versa

By
Managing Real Estate Broker with LoKation Real Estate

Good sales people do not always make good managers and vice versa- over the years I have met many managers, I have also met many more salespeople, it seems that many in the executive world have a tendency to reward good salespeople by "promoting" them to management. I have to disagree with this. Good salespeople are good at sales, good managers are good at managing others, these are definitely not qualities that go hand in hand, sometimes they do, but more often than not they do not.

First off, why would you want to take a good sales person out of the world they are most suited for and put them into a brand new position? I get that many executives believe that they can train a manager and if that manager can teach what they have been doing to the sales team then they all will enjoy the fruits of this managers past successes. However, sales people, especially the good ones are wired a little differently, just as good managers are wired differently form sales people.

I believe people that are good at sales enjoy the hunt, they are exceptional at finding the right target and zeroing in on that targets specific needs and finding a solution. Good sales people also really enjoy that their income is uncapped, that they can make whatever they want of their position. They tend to be independent thinkers, they operate very well on their own and have a fairly organized game plan that matches their personality, albeit that game plan could be completely different than another successful sales person.

A good manager is someone that can bring out the best in their sales team, someone that understands the uniqueness of each individual and can bring that personality to its full potential. A manager prefers to have a little more regimentation to their day and prefers to have a little more consistency in their pay. A very good managers pay will be a combination of salary and bonus based on production of the overall team, it should also be based on retention of a good sales force and even on directing those that are not meant to be in sales on to another career sooner than later so that all can move forward with their lives.

A good manager will find that driver in each individual sales person and help them to achieve even higher and higher goals each and every year, they will help them to organize systems that work for the individual so that that individual can make the best use of their time doing what they do best, making sales happen. Taking care of clients.

 A good manager is on top of the latest technology and the latest laws so that they can not only pass the information along to the sales people but also to help them perform at their peak.

A good manager will schedule time with each and every sales person to make sure that no one is left behind. Sales meetings are important, but many times a "quieter" personality will not get their issues resolved or even ask the burning question they have in these larger group settings. Many times these "quieter" sales people are the ones that can really make a difference.

I have seen top performing sales people get "promoted" to management only to slowly disappear and there is absolutely no reason for this. Sales people are the drivers of any business, if you have a good one or many with potential, it is much better to bring out the best in them, let them do what it is they love to do and bring on a manager that understands this, most likely that manager has some sales skills, but was not a top producer, more than likely he or she just wants to help bring out the best in others.

Posted by

 

John Marshall -Fore!

Low-Maintenance Golf Course Living

I have been involved in the Golf Communities through-out Colorado for the past several years. As a contributing writer for Colorado Golf Magazine I write articles regarding new course development and their surrounding communities.

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Beth Paterson
Reverse Mortgages SIDAC, LLC, NMLS #1790592 - Saint Paul, MN
CRMP, NMLS #342859

Excellent post, John!!!  I agree, that good sales people don't always make good managers and vice-versa.  Depends on the individual's personality on what position is best suited for them.  And the only way for people to be successful is to let them do what they are suited for and feel good at doing.  Hats off to you on this excellent post!

Sep 28, 2012 12:34 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

You make an excellent point, John!  In the first real estate office I worked, we had a really successful real estate agent, who could sell homes like none other.  Our broker decided to make her the office manager.  It was a colosal mistake.  She made enemies out of fellow agents, who were once her friends.  The manager position was her's for a mere few months.

Sep 28, 2012 12:56 PM
Tiffany Sniezek
RE/MAX The Woodlands & Spring, TX 713-594-9639 direct, - The Woodlands, TX
Tiffany Sniezek 713-594-9639 RE/MAX Woodlands TX
This is so true. I agree it is important for one to recognize when someone is good at something over something else. A good manager is ...well a good thing!
Sep 28, 2012 01:49 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign
John- I totally agree with you. I managed an office years ago and our top producers would not have made good managers. Their focus is, as you said on their target. As for managers, I've come to believe that a good manager has to like themselves, have a healthy ego. If they do, they will be happy to help their staff succeed.
Sep 28, 2012 01:55 PM
Iris Stuart
none - Santa Rosa, CA

John, this post contains so many truths.  In my past career I was often frustrated by the promotion choices.  Just because someone is good at their job does not mean they are a good manager - and as you point out - vice versa.

Sep 28, 2012 01:58 PM
William Johnson
Retired - La Jolla, CA
Retired
Hi John, Congratulations on a great featured post. You did a terrific job defining this subject and your points are all well taken. Well done!
Sep 28, 2012 02:40 PM
Nancy Frimann
Eagle Ridge Realty/Signature Homes & Estates - Gilroy, CA

Very wise comments.  I also think people who are good sales people get the thrill of the kill, but might make horrible managers...

Sep 28, 2012 03:41 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

John - Interesting thoughts. They seem to make a lot of sense.

Sep 28, 2012 04:17 PM
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

John,

It's funny, but every industry does the same thing. They tend to promote the best performer, who may or may not be qualified to actually manage.

Rich

Sep 28, 2012 05:48 PM
Barbara Tattersall
Keller Williams Realty Metropolitan (Keene,NH) - Keene, NH
GRI

I so agree with you!  I had a chance to buy a real estate company-so I did-and ran it for 22 years.  We had a wonderful family type agency with a great reputation.  I'm not a good delegator and feel that adults ought to know what to do. I'm not controlling or bossy and I think that kept some agents from doing better.  A year ago a turned my company over to another franchise so I could step back and enjoy the business I love.  I feel so free and am enjoying a great year.  I'd rather be in the trenches any day.

Sep 28, 2012 08:48 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

I couldn't agree more John.  I've seen great salespeople try to run their own business and guess what?  They fail miserably.  If you are great at sales, sell.  Period.  Good post and congrats on the feature!  

Sep 28, 2012 10:31 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

John, I agree there is a big difference between selling and managing. Thanks for pointing this out. Good Post!

Sep 28, 2012 11:02 PM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Thanks everyone for the comments. I am entering my 30th year in sales an management and I have seen this happen over and over again. Sally salesperson exceeds all her goals and quotas so obviously she should be promoted, make her the new manager so she can teach her tricks to the rest of the sales force, unfortunately, like a fish out of water, she flounders (no pun intended).

Sales people are what make companies run, having great salespeople goes a long way to having a good company, to have a great manager that can bring out the best in those salespeople is to have a truly successful company.

Sep 29, 2012 12:57 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

I agree. Superstar basketball players never make good coaches either.

Sep 29, 2012 01:19 AM
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

In my career, I have encountered all of the scenarios you mentioned. One thing is that a great salesperson will never know if they are suited for management unless they are given an opportunity. Sort of like sports and their coaches, who are usually NOT players themselve.

Sep 29, 2012 04:57 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

This is so true.  A really good sales person does not necessarily have the same skills as a manager..and vice versa..

 

Sep 29, 2012 06:08 AM
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

We all have certain skill sets. I think I am better at customer service, and follow by sales.

Sep 29, 2012 06:41 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

John:

It is true that not all great sales people don't make the best managers.  Managing people is a skill that requires its own education and abilities. 

Sep 29, 2012 02:14 PM
Teaching Amanda Fische
Teaching Amanda Fische - Denver, CO
Offering 30 plus years of sales insights

John - you are a great manager, not so sure about the sales side though, perhaps the intent of the post eh?

Oct 13, 2012 11:39 PM
Sondra Meyer:
EXP Realty, LLC - Corpus Christi, TX
See It. Experience It. Live It.

Hi John,

Interesting post in which you brought up some interesting points.  I would agree that not every good sales person is going to be a good manager.  However, there are exceptions.  But, then possibly those managers actually fall into the category of being a good leader vesus  a manager.   Good leaders must know how to "sell" their ideas.   Dave Liniger, RE/MAX's founder would be a great example of an outstanding sales person that became a good manager and a great leader.   

I think the thing that sales people should be cautious of is when the sales manager is still selling - thus competing with the agents they are supposed to be helping and motivating. 

 

 

Jan 22, 2013 11:14 AM