Customer’s Will Buy From Someone They Like

Lou, this is something I was told probably the very first week I was in real estate... way back in 1973.  It was good ol' Tommy Hopkins back then who told me that people like dealing with folks they like and trust.  Honestly, why deal with anyone else?

Lou - This is so true, and then they'll justify it if need be.  Why wouldn't you want to spend time with someone you like?

Without a rapport, it's hard to get out of the starting gate. So meshing of personalities is important. Once they like you, they'll also have the opportunity to see your expertise and knowledge and grow to trust you.

It sounds like it pays to be liked Lou. Good news for the likable.  :)

Good morning, Lou.... I firmly believe that people deal with people they know will get the job done....they don't need to like them....they may not like them, but they can communicate with them and they trust their ability to do the job properly.... it's money....whenever money is a factor, the big smile doesn't mean anything except you have a nice smile.... they want the person who knows their stuff.

Lou,  So True.  Please don't buy your product or service.  They buy you.

I once had a client tell me that she worked with me because I made her laugh.  At first I found it odd, but I totally get it.  Good post.  

And to be liked it means tell me what to expectation, map it out Mr Broker. And explain, communicate along the way what needs to happen, what did happen and now what do we tour as the tour guide, scout leader. With sensitivity along the way!

Barb in #32:  Now, you know I have to disagree with you on this.  You comment as if everyone is alike, and assume that everyone will respond the same.  How often do sweeping generalities REALLY work?

There are some things... that I don't care HOW much I want whatever it is... if I find dealing with the "gate-keeper" who I'd have to deal with to get it... if I find that person irksome and irritating enough.. I don't care what it is... I won't do it.  Sometimes I may give in, but mostly, I will not.

We are all different.  Some folks respond like your comment says they will... others do not.

I'm not going to say it happens often, but I have "walked away" from a few things that could have meant money to me... just because of the person.  Again... we are all different... and different things are important to some of us that don't matter to others.

Congrats on the feature - I think you hit the nail on the head!

Lou, I believe the like also includes trust and integrity. If a person has these qualities you will like them. Good post!

They need to like you and trust you... then they will work with you. Otherwise, it doesn't matter how experienced you are, how great your reputation, etc.

So true, Lou. You can have all the confidence and knowledge in the world, but if you come off as arrogant or in it for just the money, you'll lose the potential sale.

Thank goodness for my personality. It keeps me a float. Great Post Lou!

Absolutely true. You must have a pleasing personality to relate to clients.

Lou, There is a lot of Truth is your what you have stated here in your post today. People tend not to do business with those they Don't Trust.

Perhaps coming back to this post after many years, Lou Ludwig.

True, people should feel comfortable with you when they do business with you.