Motivational Power Quote
The High Cost of Comfortable Inaction
“There are risks and costs to a plan of action. But they are
far less than the ling-range risks and costs of
comfortable inaction.”
John f Kennedy, 35th President of the United States
As I see it . . . . . . .
The high cost of comfortable inaction
There are risks in any actions that you take . . . . Some will be bigger than others. But in reality there is always an element of risk in your choices . . . . and in your actions.
But there are far greater risks in comfortable inaction . . . .
Over the last decade there have been a large number of business failures that can be linked back to . . . . not adjusting to the changing business environment.
Many of those businesses took . . . . the low road of comfortable inaction . . . .
They were operating their businesses in their comfort zone. As the business environment shifted . . . . they made a conscious decision to stay in their comfort zone. They didn’t want to risk changing their business model . . . . to meet the demands of a shifting and changing market place. In many cases they fell behind the business curve and are left behind.
As a result many once thriving businesses lose their market position. Some went out of business . . . . and many of them lost their market share and are struggling to keep their business afloat.
The cause of many of the business failures . . . . were the businesses models were operating in their comfort zone. They would not take the calculated risks to step out of their comfort zone . . . . and make adjusted to meet the needs and demands of the market place.
The high cost of comfortable inaction . . . . can be enormous as the business model’s either ceases to operate . . . . or are just left behind.
©2013 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author
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