Marketing a unique feature, why doesn't everyone do it?

Hello Stefan- That certainly is a unique feature! You're right, every home has it's own personality and we, as real estate professionals, are charged with finding and highlighting a home's distinctive character and style.

That is an amazing feature! You are right, even the "cookie cutter" type house after a while has its own unique feature. Good point!

We listed a home with an amazing closet that we had never seen before. The size, the function, the placement was outstanding, and we let everyone know about it! 

Stefan, I'd definitely market that unique feature, and I suspect that particular house would have other wonderful traits, too. I always look for the special feature--a view, privacy, easy of gardening--every house has something. One listing last year I made sure the photographer took shots of the inside of the garage, and I marketing that!

It's nice to make your acquaintance here; I'm now a follower!

You are spot on with this one Stephan. It should be the same way we market ourselves. Certainly, we all have a few unique and remarkable qualities we're known for...

Too often, we get complacent and don't realize that the unique feature is the one thing that might sell the house - quickly.

Good point, Stefan!  But is that a something that opens to  skinny little ladder leading to a wine cellar?  Wow!  Going down for the first bottle would be fine, but maybe not for the seocnd or third one!

That is a very unusual feature and it should be used in attracting the right buyer. St least maybe more propsects would want to come look.

Hello Stefan: Good advice.  Taking what the property has that is different and makes it special is worth featuring. We always use a lot of outside back yard shots in our materials  since outdoor living is a big part of Sun City Texas.

That is definitely unique and making it the focus is the only way to go!

I would love to list that house! What fun to market to every restaurant, winery, wine magazine, food and beverage industry...etc. Every single house has something special that can be marketed. 

Thanks for sharing the photographs. Be careful with posting photographs that you do not own. It is easy to become a target for copyright violations.

Best wishes for great success on ActiveRain.

Hi Stefan, You have a point there. Photographs are worth a thousand words and some agents tke a photo out the ouside of the home and nothing more.

Time in, time out is part of the missing features that never make it to the MLS scrape. If you do video, it is all there and at 30 to 50 "pictures' per second plus your audio explains "this is not something you see in your typical 5,3,1 shoebox... I mean lovely home"....Large images, angles, lots of them. The reason for sameness? Often the listing is thrown on the office lady with the bun hairdo and cat eye glasses from the 1950's. With a you figure it out, do the best you can. That sameness is she has never seen the place. So plays it safe...no info so "neat area, be happy here" and nice nice nice...this or that ..of the obvious.

Unique indeed! but is it unique for that neighborhood - hope so; it would sure help it sale. Good post!

Yes, why not play up something unique about a house if it adds value. THAT would definitely be eyecatching. Love it.

This is a very creative feature that I would certainly include in the marketing materials.

Make this a very special Independence Day.

Enjoy the holiday weekend!

Stefan

Marketing Unique features  . . . . can go a long in getting the home sold.

Good luck and success.

Lou Ludwig