The Sellers Wanted A Listing Agent Who Actually Liked Their Home
Many years ago early in my real estate career, I was contacted by a couple who lived in their home for many years. In our brief initial conversation, they told me they were calling three agents to the home.
I said great -- thanks very much for including me. I can’t wait to see your home.
As they opened the door, they asked me if I wanted a tour before we sat down. Of course, I answered affirmatively and asked if they would mind if I take some notes. They looked at each other - at the moment I wasn’t sure why. The home was located in a highly acclaimed school district on large lot and I could tell there had been additions over the years they lived there. It was a bit dated and perhaps a bit too taste specific(okay, I admit it -- I am not a big fan of chintz or the color mauve).
The assets of this fine character home truly outweighed any negative factor. I was enthusiastic --- and believe me, I don’t “do phony”….my enthusiasm for this home and for this listing was real. I spoke about the types of marketing I would do. They asked me questions...lots of them.. I told them I want to represent you in the sale of your wonderful home.
And then the words….we’ll get back to you…..
Well, maybe they will, maybe they won’t….
I had no real connection to them….they weren’t referrals and I definitely hadn’t done a lot of business in the neighborhood.
One day later, I received the call. We want you to represent us in the sale of our home.
They took my advice to be in ready-to-move mode. They packed, they cleaned, they had a garage sale. They were ready -- quite quickly too as I recall.
The market wasn’t quite as active as it is today but the showings began at the broker caravan and then a Sunday open house -- we were mobbed. And about a week later -- one offer was received...and then two more.
The offers were just okay --- none were above list price. We sat down and reviewed them….and they made counter offers to two and eventually came to an agreement with one of the buyers..
I actually was a bit disappointed….I wanted to get them more money. I guess my disappointment wasn't hidden too well’ and the wife looked at me and said, Michael -- your list price was substantially higher than the two other agents suggested - in fact the sales price was higher than those list prices. We are ecstatic.
We wanted a listing agent who liked our house as much as we have loved it.
This experience taught me a lesson. Listen and be enthusiastic about business and about life. Be knowledgeable. Be real.
Now, I can’t guarantee that I will love your house as much as you but you can feel confident that I will work hard. I am knowledgeable about the business and how to get the job done. I will work diligently on your behalf. It’s who I am. If this is of interest to you, let’s discuss what I can do for you. I can be reached at 818.516.4393 cell.
The Sellers Wanted A Listing Agent Who Actually Liked Their Home
Comments(51)