It's time for another Resource Roundup! Pulled from our Facebook and Twitter pages, here are some of the most helpful items we found this month.
Realtor Magazine offered a list (compiled by Bankrate.com) of ways that buyers often irritate sellers. It's a great piece for educating clients about how not to create bad will in negotiations. A couple of their tips: don't submit a long list of the property's defects along with your offer, and limit visits to the home once you've signed a contract.
Over on InmanNews, contributor Stephen Fishman shared a cautionary tale about deducting business mileage. This is a very popular deduction for real estate agents, but one that's often overturned in audits. Fishman's suggestions can help you make sure your mileage deduction is audit-proof.
And the Northern California Real Estate News & Views blog posted a helpful article on avoiding vacation-home scams. This is the time of year when people start looking to buy or rent vacation homes. Share the article with your clients to show that you've got their well-being at heart!
Now for our company update. Despite Tax Day and plenty of rainy weather, April has been a bright month here at HouseLens.
First, we opened our new studios. One is set up for traditional white-screen production, and the other is a green-screen environment that allows us to create special effects and virtual sets. Thanks to Michelle Paul of Coldwell Banker in Hendersonville, TN, for booking the first portrait session!
Creative Director Antony Boshier photographs Michelle Paul in our new Studio A.
Next, we hit a major milestone: 200 shoots in a week! We reached that benchmark exactly one year after we hit 100 shoots in a week. Thanks to all our wonderful clients for helping us achieve 100% year-over-year growth!
We also launched (or will launch) several new markets in April. HouseLens is now open for business in Austin and Chicago, and we'll soon be launching New York City. So if you're an agent in one of those markets, it's your turn to harness the power of video marketing!
Finally, we opened HouseLens University: an intensive, week-long training program for our new artists. This is our way of making sure that every artist provides the same high-quality service, photos, and videos to you, regardless of your market. Congratulations to our first graduates, who started shooting this week!
Did you find any helpful resources on the Web this month? Or do you have exciting news to report about your business? Share in the comments!
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