Ask An Ambassador- Blogging or Q&A Section, Which Should I Do?
Until the last few months we didn't have a Q&A section that was very effective on ActiveRain. When Trulia took over a more robust Q&A section was implemented. This enables members to post questions about real estate topics and get answers from their peers. Some questions get more responses than many of the blog posts that are written. I think this is because it is easy to have an opinion, have a little fun and offer a word of advice and doesn't take much time to do it.
My opinion is that some members are liking the questions forum more than writing blog posts. It is a way for them to become involved in the community and to get to know others and members to get to know them. It is not to take the place of blogging as this primarily is a blogging platform.
Your blogs are meant to be a format to provide more information to members and the public. If you post to the public then the posts have the ability to rank. The same goes for the questions however I don't see a buyer or seller choosing you as an agent, lender, etc. because you write a question about the best time or day to make phone calls or how you dress to go to work, etc. which are similar to the questions being asked.
Value packed blog posts are the lifeline of ActiveRain and get lots of interaction and attention. I post many of mine on social media and they get lots more mileage and views. They have brought in business. That is my primary objective. Your questions can also be posted on social media but the blog posts with more information are more likely to get ranked on Google. Questions are just not that type of format for providing lots of information and not meant to be.
So should you ask or answer questions in the Q&A forum or write blogs? I think you should do both. Questions are a good way to get started in the Rain and stay involved. But don't forget this is a blogging network and a well written blog post can get you noticed and earn you business, too. The real answer is to be involved in the community.
Ask An Ambassador- Blogging or Q&A Section, Which Should I Do?
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