Way-back-when, I was taught that if you went to a seller's home to discuss listing that home, you needed to haul over a gigantic listing presentation package to appear impressive and knowledgeable. These listing presentations are generally a big book filled with charts and numbers, information on the listing agent and if you don't have any track record to use for yourself, then promote your Sacramento brokerage instead.
Razzle dazzle was the name of the game.
One day a seller grabbed my listing presentation package and threw it across the floor. He said: don't show me pictures, explain what you're gonna do. That was a rude awakening and a rude approach. But he was absolutely correct. I did not need a crutch to talk to anybody. Because that's exactly what it is, a crutch. And from that day on, I changed how I do my listing presentations.
You can read more about this on my personal website today at this link: Why Sacramento Listing Agents Do Not Need Listing Presentations.
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