I am trying to implement a concept that I learned from my real estate coach, Craig Proctor. Several years ago he devised an outside-the-box method for doing open houses. He called it his Sunday Tour of Homes.
This Tour of Homes takes place at six different listings. Each listing is scheduled to be open for about fifteen minutes. The tour starts at the office, where people sign the registry. The agent then leads the tour to the first listing, opens it up, and after fifteen minutes shoos everyone out and locks it. They go onto the second property, and so forth.
There are many bonuses to this. First, your sellers are only inconvenienced for about 20-30 minutes, instead of a couple hours for a traditional open house. Second, you get more interested buyers in the home together, which can create an auction-like effect, assuming that some of them are interested in the home.
Third, and most important from the agent point of view, you get the lead generation potential of six houses rather than just one, and you can meet more buyers for your investment of time.
Has anyone done the Sunday Tour of Homes? What have your experiences been? I'm excited to do it, but I'd still love to hear from those who have "gone before me".
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