Millennials and Real Estate
Are millennial buyers a big segment of your business? Are you marketing to them? If so, what is the best way to market to them? Please share your experiences with us today. Your input would be highly appreciated at this time.
When trying to work with a Millennial, I need to remember I'm just over the hump and don't think I qualify. In that case, I'll be the "real estate" part of this equation.
People from my own generation aren't generally drawn to me because I tend to exude too much energy and tend to be either too Type A or too direct. This isn't a positive or negative trait, it's simply how I process and think. Usually no time for games. Engage with me and be real, time is ticking. Yes, it can be tiring to those around me.
The other part of this equation is the Millennial client, usually a Buyer at the moment. They'll fall into 2 categories:
a) They know what they want and they've assigned me a discrete task (eg: we want to buy that home over there which we saw at the Open today)
b) They know they want to buy a home and have assigned me the task to present them with a few options
Both of these Millennial Buyers have direct questions which require direct answers. Outside of that, they've got careers and lives to juggle which means there is an allotment of time for the realtor.
And yes, it's a lot more fun than that. We'll play together and have dinner together, even discussing issues, be they local, national or cultural. But the difference is, all of this is done off the clock. When we are working together, they are buckled in as am I. Sure, it's a fun ride, but we're all buckled in.
That is the fun part of working with Millennials, it's a fun ride for all of us.
(photo from thejournal.ie)
Claude Labbe, Realty for Your Busy Life
Real Living | At Home
11 Dupont Circle #650
Washington, DC 20036
(202) 518-8781 bus / (703) 868-7774 mobile
claude@labbe.com
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