Mary and I were talking the other night about brands and Ron & Alexandra's contest, and the conversation somehow turned to some of the kitchen implements that we use most frequently. And it happens that for many of them, we know nothing about their brands. In fact, with an exception or two, we don't even know what brand they are.
Take the tongs in the photo, for instance. When we're into some serious tonging action, both of us will consistently reach for the cheap stamped metal ones, which have no identifying mark at all, rather than the much better made OXO ones. Part of that is habit - we've had those cheap ones forever - but it's also because the cheap ones, for some reason, have a better "hand feel".
That poor wooden spatula? Same deal, as are the old Tupperware measuring cup, the green metal spatula and the cheap aluminum measuring spoon - better "hand feel". But it's not like we're some weird kitchen implement Luddites. My go-to chef's knife is the Ferrari of chef's knives, and I don't even want to think about how much we've spent over the years on kitchen stuff.
I'm not sure what this has to do with branding. Probably nothing. But sometimes the old tried and true solutions just keep on keepin' on, in spite of shiny new would-be usurpers with big brand names. As a creaky old agent with a mom & pop brokerage, I have to take some comfort in the idea that for our clients, old and new, Mary and I have the real estate equivalent of good "hand feel".
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