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Swimming with the Sharks, works well in the Forests too.

By
Real Estate Agent with Woodland Management Service / Woodland Real Estate, KW Diversified #1 in Forest Land Mgmt

Swimming with the Sharks, works well in the Forests too.

Over thirty years ago I came across Harvey Mackay’s book, Swim with the Sharks without getting eaten alive.  I even had the opportunity to meet with him when he came to speak at a seminar group that I belonged to in the Twin Cities.

Harvey is all about networking and has it down to a science with a network that can easily put him in front of anyone in the world with just a phone call or two.

Though I did not follow Harvey’s formulas closely, I did get the gist of it and get into the practice of developing and growing my network through the years.

In the last thirty five years most of my business and even my jobs during college all came from colleagues who knew me and wanted me to work for their companies or other companiess that they cared about.

Maintaining a huge rolodex has always been important, though a good share of them are no longer around, I still get frequent calls when someone knows someone who needs our services.

We have worked on thousands of projects for our competitors or for people that our competitors have referred us to, and we are currently working on one of these.

For the last few weeks we have been working on one of those projects up in Northern Wisconsin doing an appraisal for a competitor who we have been close friends with for nearly 30 years.

In the early years of my business there were not many people in our part of the Forestry Profession, and we all got to know each other pretty well.  

One of my early lessons from these competitors was that the best of them were not that concerned with competing with me, it was clear that they wanted me to be successful, since they knew that if I did well it would make the profession look good and grow stronger. 

And if I failed it would make the profession look a little tarnished.

So, advice was always freely given, and we defended each other in front of clients, other foresters, and the public. 

Knowing that what builds up one of us, builds up all of us.

This attitude has served us all well and created an environment where we are delighted to see each other at professional meetings and often call each other up to offer projects, ask for projects, or ask for advice on projects.

All without a referral fee since that goes against the Code of Ethics in our profession.

Now that I am moving more into the Real Estate industry, I hope that I can develop relationships like this here too.

Comments(26)

Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Bob this is so what it's all about!  Working with and co-operating with others in our industries. Bravo - spot on!

Jul 31, 2017 06:12 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

What wonderful relationships can build is powerful, Bob! Sage advice and great post too!

Jul 31, 2017 06:34 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Bob Crane ,

Loved the title of your post and those relationships will carry your far as your new ones will!

Jul 31, 2017 07:03 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

I have no doubt you will do just fine developing real estate relationships!

Jul 31, 2017 08:11 PM
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Hello Bob Crane , I love Harvey MacKay and always read his column in the newspaper. I had forgotten about that book, but your mention makes me think I would like to read it again.  Something tells me you will do well building those same relationships wherever you go.

Jul 31, 2017 08:21 PM
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Bob for me it's a two edged sword in the water and with Realtors. Most Realtors operate within the Code of Ethics, you do have to be aware of your surrounding and who you're dealing with.

Jul 31, 2017 08:22 PM
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

Thanks for your post, Bob Crane.  As you are aware, there are many agents and brokers who sell land who are not Realtors. Selling ranch land can be difficult because the Prospect Base does not often overlap with home Buyers or even with most investors. 

I am curious about how you are able to work to sell land in states where you may not be licensed.

You have some great ideas about how to network.

Jul 31, 2017 09:16 PM
Bob Crane

Our network is extensive John.

Jul 31, 2017 11:50 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bob

I really enjoyed this post. I haven't read Mackay's book but really should. I love what you said here - What builds up one of us, builds up all of us.

Jeff

Jul 31, 2017 09:48 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Swimming with sharks in Forests is just about the best title for anything on earth!

Jul 31, 2017 11:30 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I agree that this was a very different kind of a blog and should be done from this angle more often! :) Jeff Dowler

Jul 31, 2017 11:31 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Past relationships are definitely something to build upon Bob. Cooperation is oh-so important when dealing with competitors, it gets the goals accomplished, helping all involved. Well done!

Aug 01, 2017 05:40 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Wherever there is power or money....watch yourself! Others want to dine-out

Aug 01, 2017 06:08 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Bob, I always say to focus on others rather than yourself. Building relationships is the backbone of any business.

Aug 01, 2017 06:43 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

It's great that you all support each other - success can be spread around if everyone recognizes that we don't have to fear our competition.

Aug 01, 2017 06:43 AM
Luke Acree
ReminderMedia - King of Prussia, PA
Making Agents Memorable

I'm going to get a copy of Mackey's book. Thanks for the direction.

Aug 01, 2017 07:16 AM
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Love the post. Working together is so much nicer then the alternative. There is plenty of opportunities for all of us. Thanks for the book recommendation too. 

Aug 01, 2017 09:30 PM
Thomas McCombs
Century 21 HomeStar - Akron, OH

Your cooperative attitude is inspiring.  

There are some very competitive Realtors out there who I would love to send your post to! 

Aug 02, 2017 05:19 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks Bob for sharing these great thoughts.

I have recently come to the conclusion that it is a best practice for me not to see others as my competition.

I will focus on being the best me and hope that I can contribute to the success of others.

Aug 02, 2017 06:49 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Bob,

That will be easy for you. Everyone deals with real estate in one way or another, so bring that rolodex right on over.

Aug 04, 2017 08:49 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Working WITH others in cooperation is a much more intelligent and productive way to go. Thanks for your thoughts.

Aug 06, 2017 03:46 AM