What They Won’t Teach You in Real Estate Schools
If you meet all the requirements, the first step to becoming a real estate agent is to attend a pre-licensing course. Please note that licensing requirements may be different for each state so be sure to check your state’s commission.
Regardless of where you live, you must take a pre-license course, pass the class test, then pass the state test to obtain your license.
I spoke to someone this morning just enrolled in a class who’s super excited to get licensed so she could begin selling homes. Of course, I asked what she thought she would be learning in the class and her answer made me pause and think.
I was beyond lucky to have one of the best Real Estate Instructors Ron Climer . I can still hear him say “call a prospect” and that was sixteen years ago. What we learn in the class was just to pass the exam but wouldn’t help us making money and he was so right.
When was the last time you figured metes and bounds?
Don’t get me wrong, knowledge is power and I’m all about learning on a daily basis. As a real estate agent, we must know the law, know about different loan programs, how the escrows work, understand the closing statement and much more but how about what we need to know to actually earn money?
Lead Generation is probably one of the hot topics. If you wish to see how hot, just sign up for a webinar on lead generation and see how many are attending. Follow Facebook posts on this hot topic of Lead Generation. Go to Q&A section of ActiveRain and count how many people asked the same question;
-How to Generate Leads
So why aren’t the real estate schools covering this topic? I can’t talk about all of them but, Ron Climer @ taught us well. He would talk about different ways of generating leads in each class. That was his choice, not a requirement.
We all know not everyone who obtains a license stay in the business and number one cause is lack of Lead Generation not because they didn’t know the law. If you are reading this and you’re a new agent, I’m sure you know by now that you must generate leads to survive in this business. Of course, it doesn’t end with that but it’s a step that is a MUST.
So, how do you learn? You can find a mentor, choose your Broker wisely, read books, search online, however, you will soon discover most agents don’t want to share their methods.
That’s not nice, is it? Well, you can’t force people to share their “secrets”, you can ask but don’t hold your breath.
I’ll give you one example, search blog posts on ActiveRain or just google “How to get REO listings” and read the answers.
I think it would be great for those to hold classes on lead generation, with a fee of course.
There’s one platform where you can learn A LOT and that is ActiveRain. Start following Barbara Todaro to learn all about print marketing, read Corinne Guest’s latest post on Hiring a Real Estate Agent in England, you will learn a ton, might even change the way you market. Niche marketing? Then, you must follow Liz and Bill Spear . There are so many other Rainers but just thought of these fabulous three today.
Dear new agents, if you’re fresh out of class, thousands of dollars spent already on school, licensing, insurance, cards, iPad, new phone etc with NOT A SINGLE listing or a buyer, don’t give up. Most ActiveRain members love to help and share their knowledge freely. Try US and see for yourself!
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