Reminder – PrinterBees is running a special on farming postcards this week only! Read to the bottom for details!
Some Realtors® are starting to think that print marketing no longer matters – being digital is the only avenue you need to market your business.
Unfortunately, that’s FAR from true! The reality is that you need a strong marketing mix, which includes print, email, social media, and your website. When you bring all of these together consistently over time, your business can’t be beat.
Here are five reasons that postcards still matter in this digital age.
Branding & Visibility
Do you know who sends postcards to build their brand?
Google.
Yep. THAT Google.
They understand the importance of being visible in as many areas as possible. It’s vital to show up all over the place if you want to build a strong, recognizable brand.
Does your brokerage do a lot of advertising? GREAT! But that doesn’t mean that your personal brand doesn’t need work. Why should someone choose you over others in your agency?
Using postcards builds up your brand in a very important way. There is far less competition in the mailbox than anywhere else. Your marketing efforts go a lot further as a result!!
Even Millennials Love Print
The millennial generation is a group everyone loves to tease, but the reality is that these 22 – 37-year-olds are the core of the home buying market right now.
Research by Quad/Graphics found that 82% of millennials said they would engage with retail print marketing. There’s just something unique about getting a postcard in the mail that social media and email can’t match!
If you’re looking to engage with buyers and sellers that are in the prime homeowning years – where growing families and ongoing changes encourage frequent moves – you want to use print marketing.
Having Something to Touch Matters
Another study showed that physical materials are actually processed differently by the brain. Tactile stimulation connects with emotions more readily, and it becomes part of long-term memory more easily.
Great marketing is all about engaging the emotions of your recipient and getting them to remember your name and face. Clearly, print marketing does that better than digital offerings!
Reading physical print also activates a different part of the brain than browsing online does. We are more immersed in and receptive to material that we physically read, where similar items seen online just don’t have that effect.
People Keep Postcards
When you’re facing a barrage of digital marketing, it’s “out of sight, out of mind.” As soon as we click away, we forget all about it.
On the other hand, postcards are something people are more likely to keep. They lay them aside, and then pick them up a day or two later and are reminded about you again.
If you send useful postcards – like daylight savings reminders, recipes, or home tips – they may keep them even longer. There’s nothing like useful information to give someone a reason to keep your marketing on hand!
You Can Combine Print and Digital Marketing
None of this is meant to imply that digital marketing is something you shouldn’t pursue. At PrinterBees, we believe strongly in having a marketing mix that brings together the best of every platform.
Use your print marketing to invite people to visit your website, blog, or Facebook community group. Use your online platforms to encourage people to sign up for mailings from you. When you combine your marketing efforts, you’ll be where people are at the time that they’ll see you.
Most of all, combining print and digital marketing allows you to increase the number of times someone sees your message. This helps build your brand – there’s nothing like repetition to get into people’s heads!
Use Consistent Postcard Marketing Today
Like all marketing, postcard marketing has to be consistent to be effective. We recommend sending a farming postcard to your farm area once a month.
You can do a brand new postcard each month, or you can choose 3 – 4 and rotate through them. Either way, you want people to have your name, face, and information physically in their hands on a regular basis.
Ready to get started? PrinterBees is doing a special on 4X6 farming postcards this week only! You can get 1000 for $99* by using the promo code NEWFARMING today! Promotion ends on September 7th, 2018.
*New orders only, please! Cannot be combined with other offers or discounts. Applies only to farming postcards, 4X6 size. Expires September 7th, 2018.
This post originally shared on PrinterBees' Real Estate Marketing Magazine.
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