Change is an important factor when marketing. In order to continue to keep the public interested and paying attention to what is in print and online, one should change themes, style and photos periodically.
Tammy & Andy recently had a new photo shoot. They did several different ones, as I requested, including individual photos. I use them on the backs of postcards.
Here is the back of the postcards that I’ve been using for the past several months.
I’ve replaced the photo with this new look.
It’s important to keep marketing fresh and that includes the photos used. When the recipient of a postcard continually sees the same photo used in the same pose, it becomes “old.”
If the way you market yourself does not take on a fresh look, the homeowner will assume “the marketing for the home you’re attempting to list” will also become “old” if they list with you.
Keep it fresh and different. Make them appreciate the photo and want to have that photo included with the presentation of their home.
Just a quick thought for the moment…. as I put the finishing touches on this month’s Free Market Analysis postcard.
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