Are you ready? Here it is...
If an agent fails it's because they didn't contact enough people.
Simple isn't it?
Of course it's never that simple is it...well in this case it is ;-)
If you stop contacting people (marketing, advertising, drop bys, direct mail, phone calls, etc.) you will go out of business. Even if your business is 100% referrals - eventually you would no longer be top of mind and you know there is always another agent right behind you.
You've got to let people know what you are doing!
You've got to get others to sing your praises!
Did you know...
50% to 80% of agents quit within their first 12 months.
Steps you can take to prevent you from becoming a statistic...
There are two primary stumbling blocks for people who are in sales, they are:
- Self discipline
- Accountability
Self Discipline is key. Some people have it, some don't. Those that have it don't usually need to worry about stumbling block #2: Accountability.
Those that don't have enough self discipline can get it by working hard, being "aware" of what they are and are not doing, and being held accountable.
Take it One Step at a time...
As a Perseverance Coach I help agents and title reps work through the two key stumbling blocks (self discipline and accountability). Below is a starting list I use when I begin working with a new client:
- What do you want your business to be...what's your vision of it?
- What have you been doing to make your vision a reality?
- What are your action steps?
- Time management - this is a very in-depth look at your activities, what you're doing, why you're doing it, what you're not doing, why not...this is huge!
- Marketing 101 - don't laugh...most agents don't have any marketing background or training.
I have to wrap this up. If you would like to learn more about perseverance coaching - shoot me an email or go to www.ImpactYourSalesNow.com/coaching.html
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