Not Everything is a Winning Strategy

For me it was to survey the marketplace at that time, identify short sales as the lead horse to survival and success, and then become well educated and proficient at getting them closed. The best bright shiny object is in your head and it tells you to adapt.

Such great words of wisdom. Love the video at the end.

It's shocking to hear that 99% of the shiny objects did NOT do what you hoped they would!!  WOW.  Please elaborate in your next blog!!  Thanks Debe!

I have a client right now who is, I fear, pursuing a shiny object that will let him down. Wish I could say NO - don't do this!

I'm not a football fan, but do look forward to seeing the Superbowl ads. Some of THEM could be classified as shiny objects, since you rememer the ad but then can't recall what product they were marketing.

Always love anything with a puppy dog!

He has left real estate, so this is something else - along the lines of a "business in a box." It's a long story and hard to explain or define, but while I've known him for a long time, we don't have the kind of relationship that would allow for me saying "Don't do that."

As for Superbowl - it amazes me that advertisers spend millions on those ads when all they really are is entertainment. If an ad doesn't make you want the product, then it's a waste of the advertiser's money.

Debe, you make some great points, we have all tried different tools, silver bullets to save our lively hood and indeed many did not work, I am grateful to have survived a couple downturns with out having to call it a day... The beauty of our profession is that there is hope if we see it...not everyone knows how to see the opportunities, Endre

Great advice, thanks for sharing!!!

Always seek advice from others in the business - you'll quickly find someone who has tried nearly all of these tools and you'll get the 'real' scoop from them. ALWAYS ASK BEFORE YOU BUY!

That is great, love the dog collar, but also the hot tub as well.

I am impulsive by nature and really need to rein myself in when reviewing the "next great thing in Real Estate tools"  I have been sucked in several times in 2018...  Mama always said, "If it is too good to be true then it probably is."

Hi Debe,
What I want to know is who ordered that dog collar and put it on him in the first place.  It seems Harrison has no-one to blame but himself. LOL

Loved the commercial!

Looking forward to the commercials tomorrow. It's my favorite part of the game.

Ha, the women in the hot tub are in Broad City! I love those women!!!!

That is why Super Bowl  Comercials are better than the game in some instances Dene...

Thanks for the chuckle, although it sent  me into hacking coughs!  Love Harrison Ford and that dog was perfect!  I so remember the shiny objects back then.  Fox Channel 10 here called a bunch of us to do a phone bank.  They charged us plenty to be on their site!

Amazon had a winning strategy with that ad.  Say it didn't make the cut for broadcast, save the money it would have cost to air it there, and profiting on the millions of views it got when people found it on its own on YouTube.  Great strategy.  

Well said! Thanks for sharing your insights.