The days of finding your next home in a magazine are long gone. Printed advertisements, while still in existence, are far from the most effective way to sell a house. Almost every time, a home is bought by someone within a seller's network. Today, the fastest method to contact everyone you know is usually through social media. The most effective way to bring ready-buyers to a home is through a well-planned social media strategy, centered around the homeowners' network. So, follow the tips below to get the most out of your home selling efforts with social media if you plan to sell your home this year.
1. Hire A Realtor With A Strong Social Media Presence
Home sellers pay real estate agent thousands of dollars to sell their house, so it’s important to know that a significant portion of that will be used to promote your home. You want to make sure that your real estate agent is effectively utilizing all advertising channels available. That includes using paid advertisements on social media which will attain the broadest reach possible.
A realtor who is experienced in using social media successfully will know how to quickly get your house in front of thousands of people to create a buzz around your home.
2. Only Post Flattering Pictures Of Your Home
Fixing up your home to sell may have taken a lot of elbow grease, but don’t post those before and after pictures on social media, no matter how tempting it is to boast about your handiwork. Homebuyers like to think that their future house always looked that good and can be chased away by unflattering pictures of what could have been a home they would love to purchase.
Your realtor should have had professional pictures taken of your house, so request a few of them to post on your own social media pages.
3. Use Everything You’ve Got
Are you on Facebook? Instagram? Twitter? You should post about your home being for sale on every one of them. Each time one of your friends see, like, or share your image, that is a chance for a potential homebuyer to see your home. Additionally, like and share all the posts that your real estate agent puts on social media to help draw even more attention to your house.
Data has shown that 94% of today’s homebuyers are looking for their next house online, so it is important to advertise your home where buyers are looking: on the Internet.
4. Don’t Post About Your Home After It Is Under Contract
It is an exciting time when your house goes under contract, but make sure to keep that excitement off social media. There are a lot of things that can happen between the time you accept an offer and when you close on the home, so it’s best not to share any details publicly. I don't want to tell you how many times we've been able to strengthen an offer for our sellers because some buyer gushed about the home they were going to purchase. The same thing can happen with sellers, so mum is the word until after closing.
5. Understand The Home Selling Process
Before you choose a real estate agent, request that they walk you through the marketing process for your house on and off social media. Even though the specifics on every home varies, each house goes through at least four stages: coming soon stage before being listed for sale, just-listed stage, for sale stage before going under contract, and the post-contract stage. There should already be specific marketing strategies in place during every one of these stages to ensure your home is exposed to the masses. Ask your realtor to show you examples of each marketing stage for their recent past customers.
Knowing about this process will help you understand how to best work with your real estate agent to share your house across your own social media channels as well. That’s why it is so crucial to work with a real estate company using a modern multi-channel marketing strategy with a proven record of results and the online reviews to show it.
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