#ContentMarketing is all the rage now, especially in real estate. The big questions are, what #content, where, and at what stage of the customer buying funnel? So I came up with a Content Marketing and #CustomerJourney Funnel infographic to help clients and content producers know the content #MarketingRoadmap to success.
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#Marketing
#MarketingStrategy
#ContentCreator
#Writer
#MediaProducer
#SalesFunnel
#SalesStrategy
#CustomerExperience
Great post! Curious as to whether you have a recommended timeline to go with that?? Or is it representing Week 1, Week 2, etc.??
Thanks Dave!
It's ongoing and depends on your analytics and judgment. I liken it to a full-court press during a basketball game. Keep it going to win! Each customer will be in a different part of the funnel and as we get closer to 1-to-1 communication in this pull marketing strategy, it really depends on the needs of each customer. See more: https://rmichaelbrown.com/2022/12/16/content-marketing-and-customer-journey-funnel/
For anyone else reading this blog post, definitely click on the link in R. Michael's reply to me! It elaborates on the above chart...and ties it all together in terms of where your prospect might be in the sales process. Are they just now beginning to think about buying a home?? Or are they actively selling their existing property and need to find something now?
Really good stuff!
R. Michael Brown
Lake Placid, FL
Thanks Dave! And I added a video to help explain it yesterday evening
Michael, I'll go check it out this weekend! : )
R. Michael Brown
Lake Placid, FL
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