How many boring real estate ads have you read recently?
Are you an equal housing or fair housing story by accident? I know that in my 15 years of writing real estate ads I was very guilty of using the infamous thought of "IDEAL FOR" and still today am using MASTER in describing a Master Bedroom or Bath...(I recently heard the word "Master" may make the NO NO words list!
So, today in writing an ad for my new listing I caught myself again trying to describe a home that has a pool that kids would just love to play in! A yard that offers privacy and the home is affordable...however, affordable is a gray line word these days and I would hate to offend someone for making them feel they were not buying the American Dream and for them not being proud of this great honor because I labeled the home "affordable"! So, I consulted my 27 page list of NO NO words and discovered some of the words that bothered me the most were not even on the list...So, I added a few in writing on the end!
I thought the list would be great to share with my AR family! I can't take credit for the detailed long 27 page list of RED FLAG WORDS, or NO NO WORDS or DANGER WORDS list...Credit goes to the management team in the corporate office of Coldwell Banker TRIAD REALTORS. If they got the list from someone else, I did not know it!
Below is an example of the A - Z 27 page list and it is now yours by just downloading the document from my website. I have added it along with several other FREE documents you can have. I call this my R & D FORMS. RIP OFF AND DUPLICATE! You may want to come back to that from time to time as I update farming idea and ad things there often!
Just go to: www.The3BMethod.com and click on BUY LIZ PRODUCTS LINK. The forms you can download are listed on the side of the page!
Happy ad writing and keep your license safe and do not end up unemployed from writing an ad that breaks a rule!
SAMPLE OF THE 27 PAGE FREE DOWNLOAD:
able bodied |
adult |
adult communities |
adult community |
adult living |
adult communities |
adult community |
adult living |
adults |
adults only |
adultsonly |
advent |
adventist |
adventists |
afghan |
african |
african american |
african americans |
african american |
african-american |
african americans |
african-americans |
africans |
afro |
afros |
agile |
agnostic |
agnostics |
albanian |
albanians |
alcoholic |
alcoholics |
aleut |
aleutian |
aleutians |
Aleuts |
algerian |
allah |
all white |
allwhites |
americans |
amish |
ancestry |
andorran |
anglican |
angolan |
animalist |
animalistic |
analysts |
antiguan |
apostle |
apostles |
apostolic |
arab |
arabs |
archdiocese |
Argentinian |
armenian |
aryan |
aryans |
asian |
asians |
assyrian |
assyrians |
astrologer |
astrologers |
astrology |
athabaskan |
athabaskans |
atheism |
atheist |
atheists |
australian |
austrian |
bachelor |
bachelors |
bahai |
baha'i |
bahais |
baha'is |
bantu |
baptists |
basque |
belgian |
belgians |
bengalese |
bengali |
bengalis |
bible |
bibles |
biblical |
bisexual |
bisexuals |
bishops |
blacks |
blind |
board approval |
board approval required |
board approval |
boardapprovalrequired |
bolivian |
bolivians |
bosnian |
bosnians |
brahman |
brahmin |
brazilians |
brethren |
Elizabeth Ward Small is an active REALTOR still practicing real estate today. A previous MEGA Producer, Elizabeth ended her best year closing 150+ units, working an average of 32 hours per week and taking several vacations. The most amazing part of that year was that Elizabeth did not have an assistant or TEAM. Wishing she had because she now knows NOW the value of assistants! However, Elizabeth had formulated a system called "The 3 B Method: Living Life Busy - Balanced and Blessed that has worked wonderful for growing her business nd many others that practice this method of relationship marketing!Elizabeth used this system in marketing and prospecting and found that by focus, vision and dedication ANYTHING was possible - EVEN ON A BUDGET! Elizabeth now works even smarter with a full time assistant allowing her to travel the USA sharing the 3 B Method system and other great seminar topics to groups of 50 or more!
Please subscribe to her blogs or visit her site www.LiveBBB.com and register for her FREE monthly newsletter and other great tips and tools and webinars!
Sorry no pictures - the uploader is not working for me!
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