Once upon a time, there was a successful REALTOR who worked hard and did everything he learned from his mentor since he started 21 years ago. He selected areas where he could farm. He walks the streets and drops off fliers and puts door hangers. He listens to his very astute associate from the title company who taught him how to send letters to chosen target audiences to tell them about buyers who are looking for specific properties. So he sends "urgent need" letters. He mails "Just Listed" and "Just Sold" flyers. He just learned how to showcase his listings on REALTOR.com. He holds open houses. He is still doing this. 21 years and still going strong.
Along came a newbie. After trying the good old-fashioned way of door knocking, cold calling, and sending postcards, she decided to find other ways to market herself, using the internet --- which she considers her toys.
She:
- Is proud to have earned her e-PRO.designation
- Managers her own website from Point2Agent.
- Showcases her listings on REALTOR.com.
- Posts the maximum pictures allowed.
- Spouses posting listings on the Internet, most notably, craigslist.
- Learned how to do her own Visual Tours.
- And although Zillow was, to the real estate industry, a four-letter word at one time, she posts her listings there.
- Uses and explores other marketing tools, like the email blasts from companies like Electronic Flyer Company.
- Uses Postlets and Vflyers.
- Answers questions on Trulia
- Blogs on ActiveRain.
- Holds broker's tours (and serves refreshments) and open houses (using attention-getting gimmicks like ribbons on her open house signs and colorful flags along the walkway).
- Wrote and developed a master listing presentation that she book-binds with her CMAs (comparable market analysis), embossing the Seller's name in gold letters. It is so good that her company has introduced it as a template for the company's own presentation.
These two REALTORS are friends. And although their methods are different, both are top sales producers for several consecutive years in their company
Two different styles, both successful. What makes their systems work? CONSISTENCY!
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