Whenever we have a listing appointment...Short Sale or Not and don't get the listing....you always want to know WHY....is there something we could have said or done differently that would have changed the outcome ? Did we omit something in the presentation that another agent used....Was it too long, too short....The answer for us, 99.9% of the time is always the same....we wouldn't BUY the listing....we didn't tell the sellers that they don't really have to short sale their home after all...it just needs the right promotion, our dynamite marketing plan....a video tour, more internet exposure, an additonal open house......THEN we can sell it for a price that will profit the seller, pay off the mortgages and liens and everyone will live happily ever after.
Consider this PLEASE Mr./Mrs./Ms Seller....If I could sell your house for more money...why wouldn't I do that ? Realtors work on commission...Good realtors that are full service invest a lot in your listing...signage, photography, websites, networking, a marketing plan with promotion....If I could make MORE to recapture my costs...WHY wouldn't I do that ? I have overhead personal and professional every month....I have a mortgage...I have to keep a car running...health insurance....etc., etc., etc....WHY WOULD I CHOOSE TO MAKE LESS MONEY ?
Sellers....lead with your head....not your heart....it's time to face the difficult part...your house will NOT sell for the price you had in mind, wished it would, thought it could, has not yet. You have a wonderful home...we know you invested a lot of time, money and yourself in getting it to be the home you wanted it to be....and now it is time to move on....and sell it for what it needs to sell for...the only number it will appraise for.... If you are upside down on your mortgage and have missed payments....Call us now...let us help you find a realtor LOCALLY who knows the market and will sell your home...Don't go down the slippery slope of wishful pricing...start today to live happily ever after.
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