The best business management has the foresight to recognize that the business development process (that is, becoming successful in all areas of your business so that you can grow sales) has less to do with online magazines, blogging, Websites, brochure designs, SEO, or any other tools you use when engaged in marketing and advertising.
In fact, most of your successes will be derived from avoiding time-wasting mistake early on -- and that's why I write here on Active Rain.
Now back up because we will discuss the use of marketing platorms, sales generation techniques, blogging, websites, etc., to "turn up the volume", but we won't waste time with all the "noise". Our actions that we will discuss will be pro-active, informative, or scalable.
You see, we've all learned to live by an inaccurate and misleading mantra that says, "Practice makes perfect." WRONG!
You can practice the wrong things all day long and get them down pat! What you should change your mantra to is, "Perfect practice makes perfect." It is only when you begin practicing the right way to do things that the right things will begin happening to you.
Success Acts Daily, Learns or Teaches Weekly, and Implements Monthly - davism
*Best Advise Given to Me!
The single most important strategy you can use to maximize the value of all the strategies we discuss is to communicate on a regular basis with everyone who contributes, or will ever contribute, in any way to your business success!
Please re-read the previous statement. Two times!
Most business owners do not realize it, but they are in the client and prospect generating business. This is the basic goal of Marketing! This is where we will demand the ball. This is where you will make a difference!
You need to understand and recognize the impact you have on people's lives. Your business makes a difference in people's lives and their families. It means that thinking of your client as more than a checkbook. It means seeing them as a valued business partner. Someone whose well-being and success is directly tied to your own.
You must determine the most powerful benefit or advantage you can possibly offer and existing or future client so it will be totally irrational for them to choose to do business with anyone but you and your company.
The single most important strategy you can use to maximize the value of all the strategies we discuss is to communicate on a regular basis with everyone who contributes, or will ever contribute, in any way to your business success!
That is the purpose, goal, and objective of my blog "Business in the Crawlspace". To help you find, define, and narrow your sales, marketing, and business platforms.
Some of the tactics will not be new, but twisted. We seldom take the time to look for ideas, platforms, and innovations outside of our industry. We tend to do the same old thing that the other guys are doing.
I look forward to sharing with you ideas to stir innovation. Together let us move forward in 2009 and expand our business and enrich our lives along the success path that each of us choose.
Maverick Rules!
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