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Whose Needs Come First? The Client or You?

By
Real Estate Broker/Owner with Total Care Realty NCRE# 257455

Maybe I should clarify.  When a client is asking you for advice and there is an option that does not include as big a payday for you as the other option which road do you take?   I would consider this the old High Road vs Low Road issue.  Too many Realtor's have one thing in mind and that is their bottom line (otherwise taking the Low Road to a paycheck).  We have all met them.  Let's face it many of this type of Realtor is the reason we fight everyday to prove our worth and our character.  We fight and work for a long time to establish our reputation and the value of our business.  When representing your seller do you have THEIR best interest in mind or, are you just looking for a sale.  I am reminded of this much too often when I take over a listing from another agent that has not (what I would say) properly done their job.  That is to educate, and counsel your clients as to the best way to achieve THEIR goal.  One of the first steps to that is ASK THEM!  I went to a listing appointment a few days ago.  Now this is possibly going to be a short sale but, I asked them what was it they wanted to achieve?  They said that they wanted the most economical solution to their problem.  OK now I have a direction.  Luckily for them they have a FHA loan.  I will meet with them tomorrow night to discuss their options.  Only one of those includes selling.  Now with the H4H program and other HUD programs we may have other options.  I see myself as more then just a person that helps people sell and buy homes.  If I can help someone to have a better life themselves I jump at the chance.  I do volunteer work in the community which does make a small difference but, if I can help someone to stay in their home and not be affected in a negative manner that makes me feel good. 

In this time of financial crisis there are many families out there that need our help.  They rely on their Realtor's for advice and honesty.  Granted sometimes that answer is not a pleasant one but, how good would you feel if someone told you that you were not going to lose your home.  Not that it is the reason but, you will also find that you reap what you sow.  Every time I have helped out a person or family I find that the referral business I receive far outweighs the little bit I would have made off of one little sale. 

So as a farmer what type of seeds are you out there planting?  Do you find yourself surrounded by thorns or a bountiful harvest? 

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The Author:

As the Broker-in-Charge, owner and founder of Total Care Realty, LLC, Larry is focused on quality of service. He believes in being on the cutting edge of any product or process that will help market the client’s property or help them find the perfect home. Larry has been consistently recognized as going above and beyond for his clients; he was described as a ‘personal concierge Realtor®’ early on in his Real Estate career. Drawing on his past experience of owning restaurants and working with new technology, innovation is his focus. Larry often says, “we are not afraid to take advantage of new technology as soon as it is available instead of waiting for a corporate office to tell us what we are allowed to do”. This is a benefit of being an independent Real Estate company. As a graduate of The Citadel, instilled in him is the importance of discipline, loyalty, focus, and determination. Marrying those ethics and ideals with the hard driving focus it took to own and manage restaurants for almost twenty years, has given Larry a passion to make sureclient satisfaction is the number one priority. “As your Personal Concierge Realtor® it is our job to help take care of every need of our clients.” Larry Story — Total Care Realty, LLC — 336-327-1841 also at  http://totalcarerealty.net

Copyright© 2010 By Larry Story, All Rights Reserved…

 

 

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Mortgage Assistance Relief Services Disclosure

FTC effective January 31, 2011

As a seller you may stop doing business with Total Care Realty at any time.  You may accept or reject the offer of mortgage assistance we obtain from your lender (or servicer).  If you reject the offer, you do not have to pay us.  If you accept the offer, our commission will be deducted from the proceeds of the sale their will be no additional fee to you for our services.  Total Care Realty, LLC is not associated with the government, and our service is not approved by the government or your lender.  Even if you accept this offer and use our service, your lender may not agree to change your loan.  If you stop paying your mortgage, you could lose your home and damage your credit rating

 

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Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

the high road (or the client's best interests) is always the only way to go.

Maybe if they viewed it "long term"... the high road always means considering the best thing for the client... if you treat the client properly, that will mean more business from them, and potential referrals from them.

If the client feels they god "ska-rewed" by you... that's the end of the road for business.

Jan 18, 2009 05:48 AM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Alan May if only the rest of our compatriots believed as we do then the image of a Realtor would not be so tarnished at times.

Jan 18, 2009 06:00 AM
Denise Gray
Realty World Alliance - Wichita, KS
Realtor SRES, Wichita Kansas Homes

When I first visit with a client I always ask where is their comfort level in payment. If they start going outside that I usually put on the brakes before they do and ask them to think it over before making a change.

In the long run I figure it will payoff.

Jan 18, 2009 06:07 AM
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

It is ALWAYS best to take the high road. However, it is easy and common not just for agents but for anyone who is on commission to look out for themselves first instead of their client. We all have the choice to make in how we run our business and at the end of the day we have to be able to look into the mirror and have respect for the way we treat people. I see a lot of top producing agents do things they shouldn't have done and get away with it, but bad karma will catch up to them some day. Sounds like you do the right thing and that's great to see. We hope you have a successful 2009.

Jan 18, 2009 06:09 AM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Denise Gray It will Denise.  Not to be negative but, we are not used car salesmen.  We need to think long term and treat our clients in that respect.

Jan 18, 2009 06:17 AM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Dan and Amy Schuman  I look in the mirror every morning to see eye to eye with the person that will make me proud.  What goes around comes around.  Of that I am a firm believer.  I have seen it for myself too many times the bad apples and low road travelers that will do anything to advance themselves. 

Best to you because we will all be fine in 09

Jan 18, 2009 06:20 AM
Konnie Mac McCarthy
MacNificent Properties, LLC - Cobb Island, MD
Broker/Owner - VA & MD "Time To Get A Move On!"

Thats a tough call, particularly when you work with people who would roll you under the bus for a dollar..but I always take the high road, and go for the karma points :)

Jan 18, 2009 06:30 AM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Konnie MAC It is not such a tough call when you look farther down the road.  You will see that the "karma"  will start to come back to you in the form of client referrals and just positive word of mouth advertising. 

Jan 18, 2009 06:40 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

true that, Mr. Larry... true that.

Jan 18, 2009 07:55 AM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Alan May you always carry on so poetically.   You were not an English major were you?

Jan 18, 2009 10:27 AM
Not a real person
San Diego, CA

You had me following right along with you again until I got to your last sentence:

Do you find yourself surrounded by thorns or a bountiful harvest?

The rose growers might not take to kindly to you thorn connotation -- LOL.

Jan 19, 2009 01:41 PM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Russel Ray Oh come on not all plants with thorns bloom. 

Jan 19, 2009 02:02 PM