Understanding keywords to maximize them in your website will drive traffic to you. According to Wordtracker, correct terms for your area/ niche market may not always be the right thing to do. This can be further substantiated if your blogs or websites are never found, or consumers never do find you. But if you understand how your consumers are finding you, understanding what they are ultimately searching for, then you could pierce through the veil, apply more of what they want throughout your online presence. Not knowing what keywords are often used would put you at a disadvantage for Search Engine Optimization in your market.
There are tools you could use to drive more traffic to your online presence:
Free Google Analytics - Create a Google account and track detailed statistics about the activities on your website. I specifically like:
- Content Overview - which shows what pages are most viewed
- Keywords - to understand what keywords are used by consumers to find your site
- Traffic Sources - to identify where the traffic sources are coming from (organic or referrals).
Sign up for a Free Google Analytics account here. Read also, my previous Featured Post on Sign Up For Free Google Analytics tool.
Along with the Free Google Analytics tool, you can use Google's Keyword Tool to experiment with new keyword ideas.
There are many information you could digest from the Search results page.
(1) You could see an approximate search volume based on the keyword you entered.
(2) You could see other alternatives keywords used in searches and how many times it was used.
(3) Play with the drop-down menu. You can select Broad, Phase, Exact and Negative to see the different search results.
Google uses these results to figure out how much to charge for their AdWord campaign (pay-per-click) but you could certainly study the keywords consumer use for your market.
When you understand the keywords that are used in consumer searches, you could use them to build quality blog contents, title your blogs and headlines with them. Through your keywords, you could build a successful online presence.
Tip: I am a niche market marketer. I do not like vast and generalization. It takes too much time and energy to get where I want to be. I prefer to use niche markets and target concentrations to focus on what buyers and sellers are searching for.
WordTracker is a paid subscription even though you can sign up for a 7-Day Free Trial. Find relevant and alternative keyword searches in your area.
Read also a previous post on Increasing Your Rankings with some House-Keeping Tips. It took me 8 hours to read Karen George's blogs, shifted through some important tips in making my blogs easily searchable by Search Engines. This might be your short cut to success.
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I proudly serve and sell real estate in the northern suburb cities of the Dallas metroplex. If you are thinking about purchasing or selling your home in neighborhoods of Frisco, Plano, Dallas, McKinney, Allen, Little Elm, Prosper, Celina, Richardson, Dallas M-Streets, Dallas White Rock Lake area and other surrounding areas and more importantly, want to work with a local area expert, contact me at your earliest convenience.
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Copyright © 2009 by Loreena Yeo (3:16 team REALTY). Understanding Keywords Can Help You Maximize Your Web Traffic.
Loreena Yeo
Realtor®/ Broker of 3:16 team REALTY
(214) 783-2210
loreena@loreenayeo.com
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