blog: Did Your Site Get "Dinged" By Google?
- 04/24/15 05:58 AM
I think by now we all know how Google likes to spring surprise algorithm changes on us at a moment's notice.
Unfortuantely, if you're site is not prepared, you can see your ranking plummet. That's terrible, especially if you have spent a lot of time focusing on making your site keyword heavy. Just a few days ago, there was a new change to the alorithm released. But this time it actually focused on non-responsive sites.
Because so many people now (almost half) are browsing the internet using their smart phones or tablets, if your website isn't responsive you have a good chance of … (4 comments)
Just a few weeks ago, I was quoted in an article about email marketing on Forbes.com. Not only was it a huge confidence boost, but I also got a bunch of new traffic to my site. Plus, now I can say "featured on Forbes.com" in my own marketing efforts.
You might notice that some people keep popping up again and again in magazines or on websites. I did in my industry and I wanted to know how I could get more press in the news.
Enter: HARO. The site is called Help A Reporter … (8 comments)
blog: The Best Times to Post on Social Media
- 04/17/15 11:50 AM
You might have seen a few infographics floating around about the best times to post on social media. If you haven't it's a good idea to take a look. One mistake people often make is they think posting everything at the same time is a good idea. Unfortunatley, that usually isn't the case. You see you can attract a lot of different people to your website if you work on posting your Tweets, blog posts, Facebook posts and even YouTube videos all at different times during the week. These stats from QuickSprout provide one of my favorite looks at the best times to post on social … (4 comments)
blog: How to Make Awesomely Clickable Blog and Social Media Photos
- 04/16/15 03:13 AM
If you read my post up yesterday, The Easiest Way to Wow People With Your Blog Photos, I left you with a little bit of a cliffhanger. Sorry about that, but I know people don't have time to read blogs all day (you'd rather be out selling!) So I try to make mine on the shorter side. Anyway, today I want to show you how I made the photos you saw in my examples yesterday. It's super easy. I use two tools. The first is my favorite free stock photo site Pixabay, and the second is an awesome free photo creating site called Canva. Step 1: … (3 comments)
blog: The Easiest Way to Wow People With Your Blog Photos
- 04/16/15 02:54 AM
Let's face it, people are visual. Even though we're taught not to judge a book by it's cover, when you see something that catches your eye, aren't you more likely to click on it? I know I am. That's why I decided to up my game a bit on my own blog over at The Property Copy Co. I wanted to make my blog photos a bit more eye catching. And I wanted the photos to be able to do double duty. Now, I can use my photos at the top of my blog posts as well as on all my social media. I actually … (2 comments)
blog: 3 Easy Opt-ins You Can Create Today
- 04/07/15 03:09 AM
Getting someone to give you their email address today is hard. That's because so many people have been spammed and now, understandably, are much more wary of giving out their email. So, in order to successfully get those email addresses today you need to do two things. The first is offer something of true value, and the second is be creative. With so much online marketing coming our way everyday, we're desensitized to seeing the same old offer every week "sign up and join my email newsletter." Doesn't exactly get the blood rushing, now does it? Let's fix that, today. Here are three creative … (2 comments)
blog: Are You Social Media Ready?
- 03/07/15 09:59 AM
Social media is a huge driver of traffic today. It's so big that it's virtually unacceptable to not be online for anyone who is looking to build a brand or a business.
Plus, just "being" on social media isn't nearly enough. It doesn't count if you have an account if you never actually update it. That certainly isn't going to help build any sort of brand recognition over the long run.
The first step to get social media ready is to embrace it. Social media is here and only going to expand, so if you're not on board, it's … (2 comments)
Marketing needs to really be spot on, and this is especially true when it comes time to promote your own brand online.
Younger generations, especially, are locked into the online world today, online is the first place they go when they start looking for homes, online is the way they contact agents, and so on and so on.
You get the point.
So the real question is. How much time are you scheduling each week to get your online maretking up and running? … (1 comments)
I used to spend an incredible amount of time searching for a photo that fit the theme and I didn't have to pay out of the nose for.
Sometimes, I felt like I was spending more time searching than it took me to actually write the post!
Frustrating to say the least.
Finally, a few sites out there decided, in the words of Shark Tank's Kevin O'Leary, to "stop the madness" and … (1 comments)
blog: How Good is Your Local Exposure?
- 01/30/15 05:49 AM
A lot of real estate professionals, and people in the industry like mortgage brokers, do a deep focus on their local area. This can be a great way to get more qualified leads, especially when you are seen as THE local expert in your region. But, many don't because they feel like it's just too time consuming. The good news is it doesn't have to be that way. Why? Because of syndication. Here's how it can work. Reach out to a few of your local newspapers, blogs, even social media sites. Ask if you can become the local real estate expert, … (5 comments)
blog: 36 Blogging Tips to Attract Clients Again and Again
- 12/28/14 01:35 PM
Blogging is hard. No doubt about that. But, when done right it can be a massive boon for your business. Many agents can get huge portions of their business from their online brand, including blog posts, email series and newsletters. The key, however, is to do it right. Follow these tips to make sure your blog starts off on the right track and you will be poised for success. Before You Start Understand your audience – You need to know exactly who it is you are writing for. If you have a speciality you focus on, go all in on it. Yes, … (1 comments)
blog: 3 Ways to Improve Your Real Estate Blog
- 11/23/14 08:33 AM
It's official, the blog has become mainstream. So much so if you don't have one you can actually be doing damage to your brand, and let your competition pass you by. Since there is only a finite amount of buyers and sellers out there, why should you give other agents a head start? Your blog is a great way to get warm leads and bring in potential clients. The good news is your real estate blog is pretty easy to get started. The bad news is it's even easier to screw up. Don't let that happen! Follow these tips and take … (1 comments)
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Liz Froment
Real Estate Content Creation (Blogs, Emails, Copy)
I think by now we all know how Google likes to spring surprise algorithm changes on us at a moment's notice. 
;)
;)
