These sloppy agents deserve to fail…

By
Services for Real Estate Pros with Marte Cliff Copywriting

A couple of weeks ago I visited Realtor.com to see if I could find any agents who said they specialized in real estate in our small town. I did not.

I'm not sure if I wrote about it before or not, but most said they “specialized” and were “experts” in all of North Idaho, plus a town or two in Washington or Montana. That’s only about 4,500 square miles, more than a dozen diverse communities, homes and lots on a few lakes and rivers, homes on acreages of various sizes, and plenty of remote property. So – sure they're experts on everything in the area.

Anyway, that was a couple of weeks ago. I looked around and left. I was asked to sign in but chose not to. I didn’t leave my contact information and ask them to send me updates.

But - Yesterday Realtor.com sent me an email listing homes for sale at “Priest Lake.” Some questioning whywere up near the lake. Some were far south – in, around, and south of Priest River. However, all these areas are in the same MLS.

Then two hours later I got another email, this time with price reductions.

By then I was curious, so decided to click and have a look. The first price reduction they showed was for a home whose price was reduced in November. Huh? Why tell anyone now?

The first property description I read made me think of our friend Gwen Banta. It said residents enjoyed soaking in their hot tube. Doesn’t sound like fun to me.

Then I spotted a couple of houses in familiar locations – one of them a singlewide trailer that I had sold several years ago. So I decided to have a look.

Between the say-nothing descriptions and the awful photos, I can’t imagine why any buyer would even consider asking for a tour.

this is a listing photo?Many of the photos were dark – some so dark that you could barely make out the house, the scenery, or the interior rooms.

So they were there at dusk. Could they not come back in full daylight? Could they not use a flash inside the house?

Some of them were shots of clutter – in a pantry, in a workroom, in a bathroom, and in a kitchen.

One was a fancy headboard on a bed – not that it’s included with the house. Another couple were shots of a bed with no headboard pushed up against a bare wall.

Oh – and the ones of the trailer I once sold were taken when there was still a considerable amount of snow on the ground. Have they noticed that the snow went away about 2 or 3 months ago?

I'm still on their list...

This morning there's a new email - the announcement of a new listing. It gave one address in the email and a different one when I clicked and got to the page. The photo of a barely framed up house was the same, but the two addresses are a few miles apart.I wonder which road it's really on?

And then... it listed the nearest school: The high school here in Priest River. That would be correct, as far as it went, but why not mention the elementary and Junior High? Perhaps becuse they're a couple of miles farther down the road and they were taking "nearest" literally? Then it gave the school district - which was not correct.

But what the heck. The agent, whose license appears to be with the local branch, lives in a laugh or cry about sloppy agentsdifferent community. Why should he be expected to know which school district covers the schools here? Yep - he's a local expert. Not.

Wise sellers should check to see how their agents present their homes on line.

I have to wonder if these sellers have ever gone on line to see how their homes are NOT being represented.

I also wonder if they ever look at other listings and notice that someone has instructed the sellers to do a little house cleaning before the photos.

Having known plenty of unsuccessful agents in my 19 years as one of you, I am willing to bet that these are the agents who spend a lot of time whining and feeling sorry for themselves because they aren't making any money.

And... that is as it should be.

I'd feel sorry for the sellers, but since it's so easy to go on line and see how agents present their listings, I don't.

 

Clutter Image courtesy of Bill Longshaw at FreeDigitalPhotos.net

Laugh or cry image courtesy of Stuart Miles at Freedigitalphotos.net

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Rainmaker
282,710
Dave Rosenmarkle
Highland Realty - Arlington, VA
32 years of providing fully satisfying service!

Real estate is an easy business to get into and just as easy to get out of - you just stop doing it. Unfortunately, some people who should leave - don't.

Jun 12, 2019 05:42 AM #54
Rainer
166,212
Janine Boulay-Seibert
Remax Town & Country - Murphy, NC
NC & GA Real Estate Broker

Yes, totally rehab to the studs, new hardi, bath, drywall ect..... turned out beautiful.

Jun 12, 2019 06:09 AM #55
Rainer
409,938
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Sad for the sellers.  My sellers always look and call me to let me know they have seen it and approve it.  

Jun 12, 2019 06:31 AM #56
Rainmaker
1,510,674
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kimo Jarrett You may be right. But a competent agent CAN earn more than an average income in this area. And some people choose to live here rather than seek more money in a heavily populated area.

Dave Rosenmarkle I agree. Some people should never have started, and others really do need to get out - for the sake of the consumers.

Jun 12, 2019 07:14 AM #57
Rainmaker
1,510,674
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Janine Boulay-Seibert ??? You lost me here.

Rose Mary Justice That's what all sellers should do. Unless they don't use the Internet at all, I can't imagine why they don't.

Jun 12, 2019 07:16 AM #58
Rainmaker
394,337
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Great message Marte.

If agents would review the NAR Code of Ethics they would find that giving a CMA for an area you are not KNOWLEDGEABLE in is a violation.

We are here to serve the consumer, so if we do not know the market we are not giving them the best service.

Jun 12, 2019 07:39 AM #59
Rainer
10,293
Sandra Newman
Golden Star Realty Incorporated, REALTORS® - Paw Paw, MI
REALTOR®, e-PRO®, GRADUATE, REALTOR INSTITUTE

I totally get what you are saying. Agents from 40-50 miles away listing in our area and can't be bothered to come show the property because it is too far away. Or they don't know the directions because they don't know the area. Or they cannot correctly enter an address into the MLS. Sloppy and unprofessional. I do wonder why Sellers don't look at their listing once it hits the internet. They would learn a lot about their agent.

Jun 12, 2019 07:41 AM #60
Rainmaker
1,510,674
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

John Wiley I didn't know that was in the Code of Ethics, but it makes sense. They sure do that a lot around here, or at least did when I was an agent. They also brought in appraisers who were not familiar with the area, had never seen the comps, etc. That really made a mess.

Sandra Newman One day long ago, back when I was a broker, an agent from a neighboring town walked in and threw some keys on my desk. He said he had just listed a house near our office, so "Sell it for me." He wanted to leave the keys with me so I could be the go-between for other agencies in town. (I don't know why he didn't use a lock box - maybe too cheap to buy one?)

I do know that I said no, I wouldn't be responsible for his keys.

Sandpoint agents often discouraged the local agents from showing their listings by making it necessary to drive the 30 miles to their offices to pick up keys - then demanding they be returned the same day.

Jun 12, 2019 09:47 AM #61
Rainer
15,535
Connie Martin
San Jose, CA

WHY are our LOCAL, State and National Associations not pointing this out to the consumer. Miss information. NOT all Realtors are the same!!! Some actually know what they are doing.

Jun 12, 2019 11:31 AM #62
Rainmaker
1,505,617
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

I have to laugh as we are always complaining about listing photos. 

As a side note, I also got an email from R.c about listings also. I must have clicked on something wrong & somehow they sucked out my email & info. Bang, then I'm on the list. Doesn't make sense to try & sell homes to a realtor. I've got a whole MLS that I can sell or 'look at' if I'm bored.

I unsubscribed but you're getting more fun info than I got.

Jun 12, 2019 12:28 PM #63
Rainmaker
73,896
Bruce Minter
James & Lee Realty - Virginia Beach, VA
One on one - Every step of the way!

Brokers are by law responsible for supervising their agents. I know brokers have a gazillion things on their plate but supervising how their agents are representing the firm and their clients I think should be pretty darn high on the list. 

 

Jun 12, 2019 12:47 PM #64
Rainmaker
1,050,104
Steve Loynd
Alpine Lakes Real Estate Inc., - Lincoln, NH
800-926-5653, White Mountains NH

there will always be the few that post and pray that the good market makes the sale with the least amount of effort. But when times get tought these will find retail jobs at hourly wages.

Jun 12, 2019 01:17 PM #65
Rainmaker
1,510,674
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Connie Martin I doubt that any REALTOR associations want to advertise the fact that some agents are indeed lazy and sloppy.

Lyn Sims I'm actually kind of enjoying it. I get an emai every day with a new listing, plus others. Since I don't have access to MLS and probably would not think to go there if I did, it's fun to see what's for sale around here - especially when I see houses that I sold twenty years ago. I do miss being able to go to MLS for sold statistics, just to know what's going on in my local area. I know more about the market in Naples, Florida and Phoenix, Arizona than I do about the market in my own back yard.

Jun 12, 2019 03:38 PM #66
Rainmaker
1,510,674
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Steve Loynd Yes, whenever there's a boom in real estate people flock to the job because it looks like easy money. They have no clue that there's actual work involved. I've also known a few who didn't need a job, but got into real estate to treat it like a social club. They'd go to the office to hang out and gossip.

Jun 12, 2019 03:42 PM #67
Rainmaker
496,921
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Now I know where you live! I'm always curious as to the location of AR blog writers.  Sloppy pictures, description, etc -- says a lot about the agent and how they run their business.

Jun 13, 2019 08:38 AM #68
Rainmaker
1,510,674
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Connie Martin You make some good points in your reply to Lyn. NAR ads ARE touchy-feely without getting into how hard agents work. In fact, those ads do make it look like all you do is open doors and smile a lot.

Perhaps agents should get together and come up with some ads that tell the true story, then submit them to NAR.

Jun 13, 2019 08:56 AM #69
Rainmaker
1,510,674
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Mary Hutchison, SRES, ABR Yep, here I am in the mountains of North Idaho.

I think Kimo may have had a good point when he mentioned our sparse population. While the County probably does have more agents than we need, agents here don't have enough competition from really good agents, so consumers are kind of "stuck" with whatever they find.

 

Jun 13, 2019 09:01 AM #70
Ambassador
1,953,062
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Marte,

Thank you for expressing clearly some of the ways agents get things wrong.

Jun 19, 2019 02:15 PM #71
Rainmaker
1,510,674
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Michelle Carr Crowe,Altas Just Call...408-252-8900! It makes me cross that such a large percentage of the agents in my area fall into that "lazy" category.

People know that I used to be one of you, so sometimes ask me who to call when they need an agent. I have to say I have no idea. There is no one here that I would recommend.

Jun 19, 2019 03:11 PM #72
Rainmaker
1,510,674
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Sheesh! The latest example. I guess it's a blessing that these photos are so dark, since they're so awful!

New listing in Priest River.

I've been trying to picture the exterior, since there's no photo.

The agent is from a nearby town. I wonder if he does this with his listings closer to home?

Jun 20, 2019 11:06 AM #73
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