Are you sitting on an untapped source of business? One that you could have been mining all along? What is this gold mine? We’re talking about referrals. While many of you will say you’re getting referrals already, are you using this source as fully as you could?
A referral refresher At its most basic, a direct referral is where a happy customer has a friend looking to buy or sell a home and they refer that friend to you. When someone offers a referral, they have already vetted that service provider (be it a real estate agent, a plumber or a piano teacher), which immediately elevates that service … (38 comments)
We commonly think of January as a time for new beginnings, but September has become its own sort of “reset” point. Author Gretchen Rubin has even dubbed September the “other January.” Kids are returning to school, and offices stop feeling like ghost towns after a wave of summer vacations. September offers us the opportunity for a mid-year fresh start: a time to re-evaluate our business and get charged up for the final quarter of the year.
Marketing Makeover Summer may have been busy with listings, and if your market has quieted down some, this can be a great time to re-visit your marketing. Have … (5 comments)
marketing: Using Social Media for Lead Gen. Part One
- 08/23/16 07:17 AM
One of the great things about social media is – no, not posts of cute kitties – but the ability to leverage it for lead generation. Social media can extend your reach to prospective clients in a way that not only demonstrates your expertise but also familiarizes the prospects with who you are. A warm lead is always welcomed on your end, and prospective clients also appreciate having some familiarity with you. Of course, this may all feel “easier said than done” if you haven’t ventured much into using social media. And even if you have, you know there are a … (43 comments)
marketing: Brivity's newest feature...ActiveRain quick posting!
- 08/12/13 03:20 AM
Are you blogging on ActiveRain yet? If your answer is no, then you should definitely reconsider! Boasting over 346,966 professional members, ActiveRain is the biggest and most established professional social network and blogging platform in the real estate industry (source). Benefits of being a Rainmaker are numerous-the support among agents within the network is both powerful and extremely positive, the knowledge is abundant, and AR bloggers rank exceedingly well on Google search results. The AR team is a wealth of knowledge, giving educational webinars on all things real estate and SEO (search engine optimization). If you want your listing to show … (5 comments)
marketing: What can Brivity do for me?
- 06/12/13 08:29 AM
Here at Brivity, we know you're busy. We know the basic day in the life for a real estate agent is hectic, unpredictable, and sometimes a little unorganized. We know what kind of program you're looking for. We know all this because we're real estate agents too. Brivity was designed by leading real estate agents for real estate agents to manage, market, and communicate their business better than ever before. Brivity is a client communication tool: Brivity was first created to fill a growing need and concern within the business: client communication. 90% of sellers say their biggest complaint about their real estate agent is that he/she doesn't … (0 comments)
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