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Real Estate Technology - Content, coding, marketing, host.
Information about content marketing, Search Engine Optimization, and online lead generation. I have written thousands of articles for other people who have published my words in their name.

ARCHIVED BLOG POSTS

2007 

Attention earth: Ken Cook has a sub-prime loan on his primary residence. -------------------->Have you ever noticed how words change meaning over time? Have you ever noticed how the wrong word gets used for the wrong thing and sticks? Take the word "random" for example. In the new vernacular rand...
12/09/2007
How many books have you read which demonstrated how to perfect sales techniques while agreeing with everything you read only to never use the techniques? Having spoken at hundreds of workshops and seminars seeing hundreds of heads shaking the right direction at the right time only to learn later ...
12/08/2007
Also could be titled "We Saw The Enemy And He Was Us" or "What Goes Around Comes Around" - either way a lot of you really aren't going to like what I am about to write. I don't like Paulson's plan but the investors in the MBS's are the ones who brought this on. I call them the nuevo-riche, candy ...
12/06/2007
Continued from Supercharging Your Market for 2008 (Part 1)Success Is A Numbers GameIn 2001 we had exactly 0 clients. My wife's first question was, "How do we get people to call us?" Ah, good question mi querida. There was no craigslist, at least not in Atlanta, so I was going to have to actually ...
12/06/2007
"Yes you can" is neither joke nor gimmick to me. You can and I know you can. Even if you never have you can now. You can what? You can do whatever you plan when you plan to succeed. You may need a little help - we all do. You'll almost certainly need some network partners - we all do. You may nee...
12/05/2007
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Reasons to buy can easily be separated from market conditions. For example even in a war torn world or impoverished nation it really doesn't matter the stability of the economy, the condition of the government or the value of housing, people need shelter and land. They need land to grow food or k...
12/04/2007
It is the question of the day for most people I speak with. Rare is the time, in fact, when I get with a group of people in or out of the industry when I am not posed this question in one form or another: "When will the housing market stabilize?"I will give the three key factors I watch in a mome...
12/03/2007
Non-recourse loans are nothing new. In fact they have been around just about as long as loans have been around. IN a nutshell a non-recourse loan is a loan in which the lender may only recoupe their investment/losses from the collateral. In other words they can only take the property back and the...
12/03/2007
It may be rare but it happens. You find yourself at a friend's home or office or just anywhere away from your computer but you really need to create a word document and PDF with images but all the software you need is miles away. What do you do? If you're lucky enough to have a Treo with Docs to ...
12/02/2007
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Ken Cook

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