Marketing is a strange and fickle paramour. When approached in a conventional manner, it may or may not respond in the way that is expected. Sometimes exercising a little more effort and creativity than the norm is required.
A case in point is the famous "See Rock City" barns and birdhouses. The marketing program was instituted in the middle of the Great Depression as a way of promoting a tourist attraction on Lookout Mountain Tennessee.
The concept was simple. Rock City would paint a barn for free. Not just any barn, but one that was prominent alongside a well traveled highway. The farmer ended up with a freshly panted barn and Rock City wound up with a durable billboard. The result was a true win-win for both parties.
And a marketing legend was born. The Rock City Barns are considered one of the most ingenious marketing plans ever set into place. And as a result, the attraction remains in operation to this day!
The upshot of all of this is that there is always room for innovation in marketing. And while the tried and true methods may be adequate to maintain market share, it may take a bit more creativity to take a business to the next level.
Who knows, the next great marketing legend is out there somewhere. I wonder what they will come up with next!
All content, including text, original art, photographs and images, is the exclusive property of Coweta Fayette Real Estate, Inc., and may not be used without the expressed written permission of ERA United Realty and Coweta Fayette Real Estate of ERA United Realty Newnan Georgia. All information is believed to be accurate but is not warranted, Copyright 2003-2009. Richard Weisser 770-827-6225.
Learn more about Coweta County and Fayette County Georgia Real Estate, and to search the entire Georgia MLS for free with no registration required visit CowetaFayetteRealEstate.com!