Goal setting - More fun than a poke in the eye, just barely.

Real Estate Agent with Keller Williams Boise
www.brianbrumpton.com biography featured listings Boise Relocation Information Local Boise Events Search For Boise Homes Free Reports About Real Estate

One of the hardest things for me to do is goal setting.  Something about it always feels contrived or insincere.  I always agonize over what to write down and if there's a chance someone else might see it, I feel it has to be profound and insightful.

Well, I've decided to approach it the way I do most things, head on.  So in my determination to become better at expressing my goals and stating objectives, I decided I would do some research and write a blog about it.

First I wanted to find a definition of a goal that made sense to me.  I've been through many workshops and goal setting activities but I've never clearly defined what a goal is.

Here's what I came up with:

"A GOAL is an overarching general statement that provides guidance toward something to be learned or a desired result.  A target or level you desire to reach or achieve."

Okay so now we've got a definition of a goal, but what about objectives, you tend to hear them stated as if they are one in the same.

While they are often used interchangeably they are in fact not the same thing.  As with a goal, I found I also needed to define what an objective was.

Here's what I came up with:

"Objectives are specific and measurable steps taken to achieve a desired goal." 

Think of objectives as the resources, skills, and knowledge you will need to acquire in order reach your intended goals.  While goals tend to be stated broadly objectives should be clear, concise, and measureable.  Objectives can be tweaked as you move along the path to along the path to your goals.

One way I found that really made sense to me for setting goals and objectives is to use the SMART mnemonic.

S              Specific

M            Measurable

A             Attainable

R             Relevant

T              Time-bound

I also like to learn through by applying it, so let's see how it goes when I use what I've written here.

Goal: To maximize the lead generating potential of my Active Rain blog.


  1. Set up a custom Active Rain outside blog.
  2. Write two posts per day with "hyper local content."
  3. Read Brad Andersohn's blog "How to create a blog post for customers and search engines.

Well as it turns out, goal setting doesn't have to be so difficult after all.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Best Practices
Keller Williams 'Rainers
Internet Lead Generation-How Best To Capture Your Audience
Agent Dad
active rain
lead generation
real esate
goal setting

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Dean Carver
United Brokers Group/Carver Home Team - Ahwatukee, AZ

Love the headline!

Jan 06, 2010 12:28 PM #1
Ann-Marie Clements
Dubai International School, UAE - Saint John, NB
M.S. Ed., Innovative Proactive Principal

Hi Brian,  I like the acronym, "SMART" for setting your goals through objectives...  Nice way of remembering it anytime you want to reset your goals, since some are short term and others are long term.... I bookmarked this, THANKS!!!  ;>))

Jan 06, 2010 12:30 PM #2
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

good luck with your goals.  Thank heavens for the start of a new year. It gives us a chance to start all over again!

Jan 06, 2010 12:31 PM #3
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

2 posts per day? Wow, your fingers are burn up the keyboard. You know if you're afraid someone will see you with your 'goals' on paper, you can always do them in a dark closet with a flashlight.  Just sayin'.  I'm still not done with mine and I'm going to be finished by the end of this week, or???, or????

Jan 06, 2010 12:41 PM #4
Tom Brintzenhofe
Exit Diamond Realty - Wyomissing, PA

Great post, setting goals is a major key to self motivation. Without it WHY BOTHER, what are we working towards.

Thanks for the kick in the %$#% to put 2010 goals on paper!

Jan 06, 2010 12:48 PM #5
Tracy Lee Parker

thanks for those objectives, I am definitely going to use those.

Jan 07, 2010 04:19 AM #6
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Brian Brumpton

Boise Idaho Real Estate
Ask me a question
Spam prevention

Additional Information