Professional Best Friends, paid companions! Are you traveling through the most trying time of a would be home owners life not as a fiduciary, not as knowledgeable advisor, but as a paid companion, a Professional Best Friends! Acting like an experienced best friend, a yes-man instead of advisor?
For forty years I've been harping about ours being a people business! Regardless of everything else we do, buyers agent, listing agent, Loan Originator, or Stager we are in the people business! No matter how great your real estate skills success requires considerable people skills. Indeed in good times many have succeeded with little or no real estate skills, succeeded on people skills alone!
More than ever today's market takes a real estate professional with considerable real estate skills in addition to people skills. We will always need to hold the client's hand as we go through the processes of real estate, but it's our duty as real estate professionals to behave as such! Not Professional Best Friends!
Flagrant emotionalism has no place among the professionals in real estate, there is enough emotion expressed by the clients. Real estate professionals are suppose to be a guide, responsible for the protection of the client and a trusted advisor! Not Professional Best Friends!
Everyone has friends both true and erstwild or family to give them bad advice, they don't need a yes-man! They don't need another amateur advisor reacting to situations because they don't understand them, find them funny or offensive!
A real estate professional's job is not to impose your own standards, but to protect the client from himself! Your standards as opposed to the client's may well make you guilty of civile rights violations. Not showing properties because they offend you is steering, not providing loan programs you have available because you don't believe in them violates equal lending. Refusing to write or present offers violates both local and state laws.
Making friends with your clients is great, after the closing! Clients need professionals, not paid companions! Not Professional Best Friends!
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