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46 Comments on Do You Have Right to Advertise Another Agents Listing?
Jim,
I think this is one of the back door approaches of less hard working agents to advertise self-accomplishment in our business. I think it's very distasteful.
Jim: there are a few agents in our markets that do this. Even though our broker allows us to market any listing by any other agent in our brokerage, currently about 84, I'm reluctant to do so.
Yeah Bill you are right, I would love to post a worst photo of the day blog but can't because of multiple reasons. I do advertise other agents listings in our office but all with permission.
I like to comment about other listings on tour day so that readers of my blog have a taste of what is out there. However, if I think a listing is overpriced or a bad house I do not talk about it. I do not put up enough info for anyone to think it is my listing.
Marcy
Go out and find your own business. There is plenty out there no need to steal some others listing.. Jim one can see how we go so low on the totem pole in public perception.
There are agents here that even advertise others listings in the magazines, I find most think that IDX gave a blanket permission slip.
520-1-.09 Advertising.
(3) Written Permission to Advertise. A licensee shall not advertise any property for sale,
rent, lease, or exchange unless the licensee has first secured the written permission of the
owner or the owner's authorized agent. Where such permission is granted, a licensee
advertising property that is listed with another licensee shall clearly and conspicuously
disclose that fact and the name of the listing licensee unless the listing licensee has
expressly agreed to waive those clear and conspicuous disclosures
Cherise Selley - Colorado Springs Realtor (Selley Group Real Estate, LLC) I have similar feelings also.
Matt Grohe Remax Des Moines (RE/MAX Real Estate Concepts) I have had some agents in my own office over the year advertise my listings with permission, but never another companies or agent's listings.
Spokane Washington Real Estate - Ross Quintana 509-362-1966 (Team Quintana Real Estate - Keller Williams Realty Lic#3015) Thank you Ross!
Marcy Moyer (Keller Williams) Thanks. I guess it is how it is displayed that makes the difference.
John Walters (Licensed in Slidell, Louisiana) (Slidell, Pearl River, Lacombe) There are always agents that will do this. They will even frame another companies website to get away with it.
Charles Stallions Real Estate 800-309-3414 Pensacola, Fl. Yes, but IDX is for IDX.
Have to admit that I was shocked when another agent advertised one of my listings in a Homes Magazine. That was the first time it had come up for me. Found out it is ok within the same brokerage, but a courtesy call would have been nice.
Joan....They are still supposed to ask you the listing agent first for permission! I would have chewed out my broker if he allowed another agent in the same firm without asking me first!
When I first started blogging, I did a "deal of the week" feature -- 80% of the time my listings were the "deal", but I was able to reach out and get written permission from the listing agent to include on my list of weekly bargains. I would send them the copy for the blog prior to posting and it seemed to go very well.
The downside was that it was VERY time-consuming, so I've put it on hold. :-)
KERRY LUCASSE - Your Intown Atlanta Real Estate Consultant (Keller Williams Peachtree Rd) LOL! Because there tends to be a lot of deals right now in Atlanta.
Why would ANY agent discourage another agent from advertising their listing??? That is crazy! You owe your sellers maximum exposure and your job is to sell the house. All parties involved will benefit. I don't understand this "its weird" or "its wrong" I thought the point of caravans and MLS is agent cooperation to the max? You want other agents to bring buyers right? So, wouldn't it make sense that they market other listings? Its like IDX.....
I agree Tira, in fact it is not illegal nor unethical to advertise another listing provided you do not represent the listing as your own (that would indeed be unethical). It is the same as showing a client a listing of a property that you have not listed. Are you saying we should only show the ones we have listed ourselves?
The primary objective of each Broker is to sell the sellers house. If I bring a buyer to you..are you going to reject a good offer because I showed them the property?
Tira - Because the agent is not the broker and has to run all advertising past the broker before proceeding. It is the law.
Sandi Davidson (Florida's Realty LLC) Check license law first you can easily be in violation of state real estate license law.
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