Do You Like Your Driver's License Mug Shot? The Images You Shoot, Use In ME Real Estate Have The Same Reaction.

The license shot that makes you look like death warmed over we have to live with, no big deal. But the real estate photos, local community images we use need to be blue ribbon, the best of the best, cream of the crop, pick of the pack all the time. If that is your standard, how you roll, market. Real estate success is a million little things...imagery is one big chunk of those zillion things when you think how many images are used in your total real estate operation marketing scheme.

If all you do is post real estate, there is a big fat "missing when picture taken" like you see in school year books if no community imagery is used, incorporated in to your promotion of the local turf, the flavor of the area that makes it unique, special. Don't be stingy with images, take better ones, become more skilled at the way you "paint" with your images, photos, pictures. Or don't.

Emily I think you nailed it. If a broker does not look at a series of images, heck even the layout of an ad, blog post and think that looks good, or I need to do some tweaking, that "good enough" attitude is what makes the "nice home, nice lot, nice area, you'll like this nice blab blah home" not stand out, be kept in the back ground as the last property asked to dance in the jr high property gym. Be a swan not an ugly duckling.

Ritu, door yard so full of cars that your image is all back bumpers and license plates, no home, would be a situation to clear the driveway asked nicely. Or have to come back when the day of the listing was a super day to shoot..just too cluttered.  Posting images of what the shack, I mean home used to look like, back when it was the set of a just shot Stephen King movie is not going to help the marketing. Dramatic for a Bob Vila episode but do you really want the place presented in that pig sty state?

Thanks Barb..you roll with new, creative, fresh approach and the best pictures you can capture, post. Consistently. You are in the picture choir on this one.

Bill, you can not walk and talk with a video. It also makes the video long, and the avoiding edits makes it clunky, blair witch like. If you plant your feel, using a tripod or if not too much coffee, too big a hurry or too windy, with the new stabilizer camera slow pan so you are not stopped dead in your tracks or going up and down, you can get the motion in each clip. Then edit, stich together with dissolves, the transition that is not always different or too varied. You have to have connecting points though. Not change the axis where all of a sudden, the next shot is on the opposite side of the room, yard and you just lost the buyer who wonders, where is the dramamine or feel disoriented.  Shoot in to the kitchen and focus on the fireplace, grandfather clock and then next loop is the same focal point..to "lead" from there. The more you do it, the more you become aware, study film making, commercials and apply the same see dick, see jane approach that works for you.

You could park that camera in a wheel chair, and if surfaces in the property are level, not uneven room to room push the "patient", do slow pans of an open area too. Your camera becomes the eyes of the buyer....explore the place like his/her peepers "drink it in".

Bill, I did not say talking during video was wrong..in fact to have the audio at the property with the ambience, echo, loons or fire crackling in the background is a good thing. Its the walking and trying to keep the frame from hip hopping up and down, sideways is what gives video a bad game, when done painfully wrong. Watch the dog in this video as he leads us, comes in and out to offer a focal point, a character to pull the video along the river, to see the place from a dog's perspective..different approach.